Bulk consumption of hot drinks is on the decline in Denmark in 2024, resulting in reduced volume sales in the largest categories, such as fresh ground coffee and black tea. However, smaller categories are showing more positive developments, including fresh coffee beans and herbal tea. Hot drinks is undergoing shifts, with consumers becoming more selective, which is shaping the overall landscape.
Euromonitor International's Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hot Drinks in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
HOT DRINKS IN DENMARK
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift in coffee preferences among younger consumers
Price adjustments and packaging innovation in fresh coffee
Diverse packaging sizes in response to price sensitivity
PROSPECTS AND OPPORTUNITIES
Continued decline in fresh ground coffee volume
Fluctuating demand for coffee pods due to sustainability concerns
Declining demand for instant coffee as consumer preferences shift
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
Table 27 Retail Sales of Coffee by Category: Value 2019-2024
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in black tea consumption among younger Danes
Surge in popularity of herbal tea, driven by Pukka brand expansion
Price inflation and packaging adjustments in the tea market
PROSPECTS AND OPPORTUNITIES
Moderate decline in overall tea volumes with value growth
Positive outlook for green and herbal tea
Growth in on-trade tea sales, particularly premium offerings
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2019-2024
Table 38 Retail Sales of Tea by Category: Value 2019-2024
Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in sales of chocolate-based flavoured powder drinks
Price pressures and intense competition within the category
Increased competition from ready-to-drink (RTD) chocolate drinks
PROSPECTS AND OPPORTUNITIES
Continued decline in sales of chocolate-based powder drinks
Convenience and health trends to drive RTD chocolate drinks