Consumer Values and Behaviour in Hong Kong, China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Hong Kong
- Hong Kong consumers more likely to take health and safety precautions when leaving home
- Gen X more likely to feel under pressure to get things done than Gen Z
- Consumers in Hong Kong like to try new products and services
- Gen X like to try new products and services
- Hong Kong consumers expect to be happier than they are now, in five years
- Gen X have the most optimistic outlook for the next five years
- At home, consumers connect with friends or family virtually
- Safe location remains the most desired home feature in Hong Kong
- Hong Kong consumers prefer to dine out at food establishments
- Hong Kong consumers claim to be too busy to prepare meals
- Millennials distrust their own cooking skills much more than baby boomers
- Millennials in Hong Kong more likely to look for healthy ingredients in food and beverages
- Younger generations expect to establish their own schedule
- High salaries and job security top the list of work priorities in Hong Kong
- Most Hongkongers say they have a strict boundary between work and personal life
- Consumers more likely to regularly engage in social activities online
- Gen X prefers interacting with companions face-to-face
- Hong Kong consumers rank relaxation as their top travel consideration
- Gen X seek immersion in local culture when on vacation
- Hong Kong consumers more likely to participate in running
- Gen X more likely to engage in athletic activities at least once a week
- Consumers are interested in massages to improve wellbeing
- Hong Kong consumers are worried about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles, particularly millennials
- Gen Z most likely to repair broken items over buying a replacement
- Gen Z Hong Kongers most likely to donate to non-profits and causes aligned with their values
- Consumers in Hong Kong enjoy discovering good deals
- Millennial Hong Kongers enjoy finding deals and more likely to browse without a need to buy
- Consumers in Hong Kong look for items that have simple to comprehend labels
- Younger generations more likely to regularly seek private label and low-cost products
- Most Hong Kong consumers use online streaming services
- Experiences ranked least likely to see increased spending by Hong Kong consumers
- Millennials more likely to anticipate increased spending on education than any other group
- Hong Kong consumers less concerned about their financial situation than the global average
- Gen X are most comfortable with their current financial situation
- Gen X expect to increase overall spending the most
- Consumers in Hong Kong actively manage data sharing and privacy settings
- Younger generations much less concerned with cultivating an online brand
- Consumers in Hong Kong regularly utilise platforms for communicating digitally
- Older g enerations more likely to use a fitness or health tracking app
- Older generations more likely to use dating apps in Hong Kong
- Hong Kongese consumers unlikely to share or retweet products
- Older generations more likely to use social media to provide feedback on products
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