Hong Kong, China Alcoholic Drinks

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	71 Pages	Euromonitor International	June, 2024	EP18926121

Best Price Guarantee
Price	from $2,100
Length	71 Pages
Publisher	Euromonitor International
Published Date	June, 2024
SKU	EP18926121

Alcoholic Drinks in Hong Kong, China

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy. Despite this challenge, sales continued to rise following the removal of travel restrictions and the number of events that Hong Kong hosted during the year, attracting inbound arrivals and local consumers alike.

Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Hong Kong, China
Euromonitor International
June 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments: Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES: Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS: Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA: Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023; Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023; Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023; Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023; Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023; Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023; Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023; Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023; Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023; Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023; Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023; Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028; Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028; Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028; Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 2 Research Sources
BEER IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade beer continues recovery as rising number of public events pushes up totals
Local consumers increasingly prefer craft beer due to familiarity of flavours
Health and wellness awareness and initiatives drive non alcoholic beer’s growth
PROSPECTS AND OPPORTUNITIES
Positive outlook for beer as category continues to innovate and expand
Leading players to maintain positions, but local breweries will gain popularity
Health and wellness marks consumer shift towards non alcoholic beer
CATEGORY BACKGROUND
Lager price band methodology: Summary 3 Lager by Price Band 2023; Table 18 Number of Breweries 2018-2023
CATEGORY DATA: Table 19 Sales of Beer by Category: Total Volume 2018-2023; Table 20 Sales of Beer by Category: Total Value 2018-2023; Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023; Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023; Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023; Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023; Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023; Table 27 Sales of Beer by Craft vs Standard 2018-2023; Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023; Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023; Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023; Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028; Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028; Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028; Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wine sales continue to rise, supported by Hong Kong’s economic recovery
Further growth for sake as locals continue to enjoy Japanese products
PROSPECTS AND OPPORTUNITIES
Subscription services as effective introduction for newer wine drinkers
Shift from traditionally popular wines predicted as local drinkers look to expand their knowledge
Sustainability, health and wellness will contribute to overall growth of wine
CATEGORY DATA: Table 35 Sales of Wine by Category: Total Volume 2018-2023; Table 36 Sales of Wine by Category: Total Value 2018-2023; Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023; Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023; Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023; Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023; Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023; Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023; Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023; Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023; Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023; Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023; Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023; Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023; Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023; Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023; Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023; Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023; Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028; Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028; Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028; Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improving sales of spirits as Hong Kong reopens to mainland tourists
Cocktails and returning tourists key factors influencing sales of spirits
Great penetration of non alcoholic spirits driven by health and wellness trend
PROSPECTS AND OPPORTUNITIES
Gradual economic recovery will bolster total volume sales
Sustainability will continue to be a major driver as consumer tastes further evolve
Domestic spirits to see increasing demand from both local consumers and tourists
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology: Summary 4 Benchmark Brands 2023
CATEGORY DATA: Table 66 Sales of Spirits by Category: Total Volume 2018-2023; Table 67 Sales of Spirits by Category: Total Value 2018-2023; Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023; Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023; Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023; Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023; Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023; Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023; Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023; Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023; Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023; Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023; Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023; Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023; Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023; Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023; Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028; Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028; Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028; Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest growth for cider/perry despite slow economic recovery
Shifting consumer preferences for lower alcohol levels a boon for cider/perry sales
PROSPECTS AND OPPORTUNITIES
Cider/perry faces challenges as expanding selection of non/low alcohol gains further momentum in Hong Kong
Craft cider a potential way to differentiate category from other alcoholic drinks
CATEGORY DATA: Table 87 Sales of Cider/Perry: Total Volume 2018-2023; Table 88 Sales of Cider/Perry: Total Value 2018-2023; Table 89 Sales of Cider/Perry: % Total Volume Growth 2018-2023; Table 90 Sales of Cider/Perry: % Total Value Growth 2018-2023; Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023; Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023; Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023; Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023; Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023; Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023; Table 98 Forecast Sales of Cider/Perry: Total Volume 2023-2028; Table 99 Forecast Sales of Cider/Perry: Total Value 2023-2028; Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028; Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong resumption of events in Hong Kong helps drive growth of RTDs
Local/nostalgic flavours remain popular, while appeal of Japanese brands continues
Evolving consumer tastes push flavours towards more premium positioning
PROSPECTS AND OPPORTUNITIES
Evolving consumer tastes to drive future growth of RTDs in Hong Kong
Popularity of pre-mixed cocktails to support further demand
CATEGORY DATA: Table 102 Sales of RTDs by Category: Total Volume 2018-2023; Table 103 Sales of RTDs by Category: Total Value 2018-2023; Table 104 Sales of RTDs by Category: % Total Volume Growth 2018-2023; Table 105 Sales of RTDs by Category: % Total Value Growth 2018-2023; Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023; Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023; Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023; Table 110 GBO Company Shares of RTDs: % Total Volume 2019-2023; Table 111 NBO Company Shares of RTDs: % Total Volume 2019-2023; Table 112 LBN Brand Shares of RTDs: % Total Volume 2020-2023; Table 113 Forecast Sales of RTDs by Category: Total Volume 2023-2028; Table 114 Forecast Sales of RTDs by Category: Total Value 2023-2028; Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028; Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028