Homeshopping in Vietnam

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	47 Pages	Euromonitor International	February, 2022	EP16996077

Best Price Guarantee
Price	from $990
Length	47 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16996077

Homeshopping in Vietnam

In 2021, homeshopping was able to register positive growth given consumers’ home seclusion from May onwards due to COVID-19. The extended time at home paved the way for a greater number of products to be purchased from TV channels, especially those from the largest category of consumer health, as the Vietnamese became more vigilant over their personal health and wellbeing.

Euromonitor International's Homeshopping in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Homeshopping in Vietnam
Euromonitor International
February 2022
List Of Contents And Tables
HOMESHOPPING IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth accelerates as pandemic keeps consumers at home
Leading sales baton passed on frequently in homeshopping
Lack of brand identity characterises homeshopping
PROSPECTS AND OPPORTUNITIES
Deceleration in current value sales growth predicted
Online purchases likely to become more prevalent
TV homeshopping platform to keep driving sales
CHANNEL DATA: Table 1 Homeshopping by Category: Value 2016-2021; Table 2 Homeshopping by Category: % Value Growth 2016-2021; Table 3 Homeshopping Forecasts by Category: Value 2021-2026; Table 4 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN VIETNAM
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Players rely on e-commerce to increase sales
Omnichannel strategy is key to success for the big players
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments
Emerging business models
MARKET DATA: Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 31 Retailing GBO Company Shares: % Value 2017-2021; Table 32 Retailing GBN Brand Shares: % Value 2018-2021; Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources