Homeshopping in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	47 Pages	Euromonitor International	March, 2022	EP17072774

Best Price Guarantee
Price	from $990
Length	47 Pages
Publisher	Euromonitor International
Published Date	March, 2022
SKU	EP17072774

Homeshopping in Turkey

Homeshopping is dominated by the sale of 20-litre demijohns of water. Turkish consumers traditionally buy these huge bottles of water and order it for delivery to their homes, as tap water is not drinkable. As water is a necessity, the category continued to see growth in 2021 and was not directly impacted by the COVID-19 pandemic. The main notable change was behavioural, as consumers who were cautious about the pandemic started habitually leaving their spare water bottles on their balconies for...

Euromonitor International's Homeshopping in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Homeshopping in Turkey
Euromonitor International
March 2022
List Of Contents And Tables
HOMESHOPPING IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of bottled water drives home shopping channel in 2021
Price inflation pushing consumers from lower socioeconomic background towards tap water
Nestlé Waters leads sales in the channel
PROSPECTS AND OPPORTUNITIES
Homeshopping to grow over forecast period
Water filters for tap water threat to the channel over the long term
Social factors to bolster homeshopping growth
CHANNEL DATA: Table 1 Homeshopping by Category: Value 2016-2021; Table 2 Homeshopping by Category: % Value Growth 2016-2021; Table 3 Homeshopping GBO Company Shares: % Value 2017-2021; Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 5 Homeshopping Forecasts by Category: Value 2021-2026; Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN TURKEY
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce continues its growth
Year of two halves in terms of performance
Physical and digital retail to be more integrated than ever
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve
Back to School
Other seasonal events
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 34 Retailing GBO Company Shares: % Value 2017-2021; Table 35 Retailing GBN Brand Shares: % Value 2018-2021; Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources