Homeshopping in Bulgaria

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	44 Pages	Euromonitor International	April, 2022	EP17154375

Best Price Guarantee
Price	from $990
Length	44 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17154375

Homeshopping in Bulgaria

Homeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and bTV, introduced new commercial policies. Industry experts estimated that these led to at least a 10% hike in advertising prices. Given that consumers spent more time at home during 2020 due to the pandemic, the traditional operating model of homeshopping benefitted...

Euromonitor International's Homeshopping in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Homeshopping in Bulgaria
Euromonitor International
April 2022
List Of Contents And Tables
HOMESHOPPING IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic provides modest boost to growth
Leader Studio Moderna EOOD follows multi-channel strategy
Consumer health homeshopping boosted by pandemic
PROSPECTS AND OPPORTUNITIES
E-commerce expansion will make it difficult for homeshopping to grow
Homeshopping players will seek to boost consumer loyalty
Consumer health will remain the top performer
CHANNEL DATA: Table 1 Homeshopping by Category: Value 2016-2021; Table 2 Homeshopping by Category: % Value Growth 2016-2021; Table 3 Homeshopping GBO Company Shares: % Value 2017-2021; Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 5 Homeshopping Forecasts by Category: Value 2021-2026; Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN BULGARIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Pandemic sees e-commerce (goods) constant value sales almost double
Discounters continue to gain ground on more established grocery retail channels
Pandemic drives surge in food and drink e-commerce
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 33 Retailing GBO Company Shares: % Value 2017-2021; Table 34 Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources