Home Video in Vietnam

Home Video in Vietnam


Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand, but also because many consumers have felt the need to tighten their belts due to prevailing economic uncertainty and a lack of job security. In an effort to drive demand and clear stocks many brands and retailers launched various deep discount progra...

Euromonitor International's Home Video in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Video in Vietnam
Euromonitor International
July 2023
List Of Contents And Tables
HOME VIDEO IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home video in decline in 2022-2023 with OLED TVs the only bright spot
Higher competition on OLED TV
Samsung retains its leading position in home video thanks to innovation, competitive pricing and strong marketing and promotional support
PROSPECTS AND OPPORTUNITIES
Home video still has growth potential backed by new innovation and promotional activity
New premium technologies are shifting to mass models as competition heats up
Store-based sales remain important to home video but e-commerce set to win further share
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2018-2023
Table 2 Sales of Home Video by Category: Value 2018-2023
Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN VIETNAM
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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