Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand in home video overall, with just under half of all brand shares. The new launch comes as part of the player’s strategy to widen its offers for smart TV users. With this new addition, Samsung’s position in the premium TV segment will be further strengt...
Euromonitor International's Home Video in Saudi Arabia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Video market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Video in Saudi Arabia
Euromonitor International
July 2023
List Of Contents And Tables
HOME VIDEO IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Samsung, LG, and Haier launch their OLED TVs in Saudi Arabia
TCL Corp grows its footprint in the Kingdom with a new TV range
Polarised offers influence the purchasing decisions of consumers for TVs
PROSPECTS AND OPPORTUNITIES
Popularity of 8K enabled TVs expected to boom over the forecast period
Larger screen sizes to attract ongoing attention over the forecast period
E-commerce expected to remain strong, thanks to convenience for consumers
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2018-2023
Table 2 Sales of Home Video by Category: Value 2018-2023
Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023