Home Video in China

Home Video in China

The on-and-off pandemic situation in China in 2022 has cast a shadow on the home video category, with bad news from both the supply and the demand sides. On the one hand, the prices of LCD panels soared in 2021, consequently contributing to a significant all-encompassing surge in the average unit price of LCD TVs, which negatively affected volume sales in 2021. On the other hand, uncertainties stemming from the government’s strict implementation of the zero-COVID strategy as the pandemic entered...

Euromonitor International's Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.