In 2023, home product specialists in Romania showcased positive growth driven by home improvement and gardening stores. Consumers in Romania have showcased a rising interest in DIY and gardening, which began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due to the lifting of restrictions redirecting disposable incomes to travel and leisure. Beyon...
Euromonitor International's Home Products Specialists in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Home Improvement and Gardening Stores, Homewares and Home Furnishing Stores, Pet Shops and Superstores.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Products Specialists market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Direct Selling in Romania
Euromonitor International
March 2024
List Of Contents And Tables
DIRECT SELLING IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct selling continues on a downward trend throughout 2023 in Romania
Beauty and personal care offerings drive sales, while Avon retains its lead
Demand for wellbeing sustains the performance of consumer health brands
PROSPECTS AND OPPORTUNITIES
Competition from store-based retailing continues to challenge direct sellers
E-commerce becomes a relevant strategy for direct selling players
International brands retain their leads with a strong presence in beauty and personal care
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2018-2023
Table 2 Direct Selling by Product: % Value Growth 2018-2023
Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 5 Direct Selling Forecasts by Product: Value 2023-2028
Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN ROMANIA
EXECUTIVE SUMMARY
Grocery retailers dominate sales in 2023
Omni-channel contributes to the retail dynamics
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 9 Sales in Retail Offline by Channel: Value 2018-2023
Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 11 Retail Offline Outlets by Channel: Units 2018-2023
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 27 Retail GBO Company Shares: % Value 2019-2023
Table 28 Retail GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023