In 2024, economic constraints and currency devaluation prompted more Egyptian consumers to shift towards local markets and independent home specialty stores. Neighbourhoods such as Nozha, Nasr City, and Downtown Cairo have become increasingly popular for their culturally resonant and cost-effective offerings – from ceramic dinnerware to oven-safe bakeware – often priced significantly below international alternatives. These outlets provide a vital alternative for households affected by shrinking...
Euromonitor International's Home Products Specialists in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Home Improvement and Gardening Stores, Homewares and Home Furnishing Stores, Pet Shops and Superstores.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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