Demand for home laundry appliances in South Africa continues to fall. The category is being impacted negatively by inflationary pressures, high interest rates and the ongoing challenge that load shedding poses within the country. Many local consumers lack the disposable income required to buy discretionary items such as automatic dryers. Other than automatic washing machines (23%), the penetration rate of other home laundry appliances sits below 10%. Most households in lower LSM groups still rev...
Euromonitor International's Home Laundry Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Laundry Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Laundry Appliances in South Africa
Euromonitor International
December 2024
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home laundry appliances negatively impacted by harsh economic climate
Competitive landscape largely dominated by two established brands
Ongoing demand for small and medium models of automatic washing machines
PROSPECTS AND OPPORTUNITIES
Recovery expected over forecast period, driven by increasing disposable incomes and penetration rates
Brands will look to release new features and technological advancements
Proposed new regulations surrounding energy efficiency and labelling of consumer appliances in South Africa
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 2 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 12 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 18 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 19 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 20 Sales of Consumer Appliances by Category: Value 2019-2024
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 27 Sales of Small Appliances by Category: Volume 2019-2024
Table 28 Sales of Small Appliances by Category: Value 2019-2024
Table 29 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 30 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 31 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 32 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 33 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 34 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 35 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 36 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 45 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 46 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029