Home Insecticides in Romania

Home insecticides saw retail value sales grow in current terms in Romania in 2024, influenced by climate change patterns, a rising number of households infested with bed bugs and growing consumer awareness of the available products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate of inflation seen in 2023 has deterred c...

Euromonitor International's Home Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Insecticides in Romania
Euromonitor International
February 2025
List Of Contents And Tables
HOME INSECTICIDES IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive performance for home insecticides
Health concerns impacting home insecticides landscape
Both universal and specialised solutions growing
PROSPECTS AND OPPORTUNITIES
Embracing health friendly products
Potential macroeconomic risks
Ongoing diversification
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2019-2024
Table 2 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
Table 4 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 5 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 6 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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