The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by many as being essential home care, growing in popularity in rural and urban cities, particularly in the northern part of the country. However, spray/aerosol insecticides recorded a slight retail volume decline in 2023 due to consumers' low purchasing...
Euromonitor International's Home Insecticides in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Home Insecticides market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Insecticides in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
HOME INSECTICIDES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising prices lead to positive retail value growth, with home insecticides considered essential
Major players lose volume sales as consumers opt for more affordable options
Reckitt Benckiser partners with Spar to raise awareness of Malaria
PROSPECTS AND OPPORTUNITIES
Positive growth due to affordable price points and multi-purpose offerings
Consumers become increasingly concerned about toxic ingredients
Traditional retailers drive sales through close proximity and affordable prices
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2018-2023
Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 4 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 5 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 6 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028