Urbanisation has led to an increase in the populations of towns and cities in Kenya which in turn has led to congestion and overcrowding. This has supported the movement of pests from household to household, thereby fostering increased demand for home insecticides in these urban areas. As consumers have looked for ways to keep their homes and surroundings free from insects, they have sought out modern and effective types of home insecticides. This trend is expected to continue developing as urba...
Euromonitor International's Home Insecticides in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Insecticides in Kenya
- Euromonitor International
- February 2025
- List Of Contents And Tables
- HOME INSECTICIDES IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Urbanisation driving demand with electric insecticides gaining traction in the market as a convenient and effective solution
- Growing popularity of insecticide baits
- Spray/aerosol insecticides remain resilient but still face competition from cheaper alternatives
- PROSPECTS AND OPPORTUNITIES
- Growth in rural and peri-urban markets to sustain category growth
- New innovations could breathe life into insecticide coils
- Insecticide coils is projected to see more modest growth in retail volume terms over the forecast period since demand is skewed towards a much smaller group of consumers, including those in rural areas and lower-income households. In the forecast period, however, manufacturers are expected to introduce insecticide coils that emit no smoke and which are scentless and biodegradable in order to meet the changing needs of consumers and to address health and environmental concerns around these products. For instance, some brands such as Flower have launched mosquito repellent chips that come in scented and unscented options to meet the preferences of different consumers. Innovations such as these are expected to drive growth in the market in the forecast period.
- Rural Adoption of modern solutions to drive growth
- In rural areas, insecticide coils are expected to remain popular due to their affordability and ease of use. However, insecticide baits and spray/aerosol insecticides, which are long-lasting and require fewer applications, are expected to increasingly penetrate these areas of the market as they become more affordable and accessible. The increased government focus on health and hygiene in rural areas will likely also drive the growth of these products, especially in areas where malaria is prevalent, such as Nyanza. As awareness grows, rural populations will likely start transitioning from traditional methods like mosquito nets and insecticide coils to modern home insecticides solutions that offer better protection.
- CATEGORY DATA
- Table 1 Sales of Home Insecticides by Category: Value 2019-2024
- Table 2 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 4 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 5 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
- HOME CARE IN KENYA
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments.
- What next for home care?
- MARKET INDICATORS
- Table 7 Households 2019-2024
- MARKET DATA
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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