Home Insecticides in Italy

Sales of home insecticides saw positive growth in current value terms in 2024, with electric insecticides holding the largest share of sales, followed by other home insecticides. The increasing frequency of high temperatures and periods of prolonged drought, followed by heavy showers, is believed to have encouraged the spread of insect infestations in Italy during the review period. In addition to the usual infestations in spring and summer, this extreme weather, thought to be driven by climate...

Euromonitor International's Home Insecticides in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Insecticides in Italy
Euromonitor International
February 2025
List Of Contents And Tables
HOME INSECTICIDES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of moth proofers rise sharply while sales of electric insecticides benefit from efforts to tackle insect infestations
Spray/aerosol insecticides remain popular but environmental concerns put a dent in the category’s sales
SC Johnson and Henkel retain a stronghold over sales of home insecticides with trusted brands
PROSPECTS AND OPPORTUNITIES
Home insecticides expected to face increased competition from outside the category
Insecticide coils rapidly falling out of fashion in the war on mosquitoes
Mosquitoes present a real threat to health as climate change takes its toll
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2019-2024
Table 2 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
Table 4 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 5 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 6 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
HOME CARE IN ITALY
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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