Home Improvement in Japan

Home Improvement in Japan


In 2022, home improvement saw a second year of decline in both current value terms and in value terms at constant 2022 prices. Nevertheless, sales remained higher by both measures compared with the pre-pandemic period in 2019, owing to the increased appetite amongst Japanese consumers to renovate their homes, triggered by the first year of the pandemic and the do-it-yourself (DIY) trend. During the pandemic, consumers ventured into DIY projects, since they were confined in their homes. To gain t...

Euromonitor International's Home Improvement in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Japan
Euromonitor International
June 2023
List Of Contents And Tables
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home improvement sales remain higher than pre-pandemic with the rise in DIY projects
Demand for power tools higher than in the pre-pandemic period
PROSPECTS AND OPPORTUNITIES
Bathroom and sanitaryware likely to grow over the forecast period
Move towards rental may hamper growth in home improvement
Retail e-commerce likely to become a more prominent distribution channel
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2017-2022
Table 2 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 4 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 5 Distribution of Home Improvement by Format: % Value 2017-2022
Table 6 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOME AND GARDEN IN JAPAN
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2017-2022
Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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