Home and Garden in Turkey
The performance of home and garden in Turkey in 2022 was characterised by inordinately high inflation. According to OECD figures, the country witnessed an annual inflation rate of 73.2% in 2022, which resulted in a three-percentage point decline in consumer confidence. As such, current value growth was high across Turkey’s entire home and garden industry; but actual demand was a different story, as high prices left little room in consumers’ budgets for home and garden products, leading to a sign...
Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home and Garden in Turkey
- Euromonitor International
- May 2023
- List Of Contents And Tables
- HOME AND GARDEN IN TURKEY
- EXECUTIVE SUMMARY
- Home and garden in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2017-2022
- Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
- Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
- Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- GARDENING IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Gardening grows in popularity as a hobby
- Convenience and sustainability trends boost innovation in watering
- Private label sees the strongest value share growth in gardening
- PROSPECTS AND OPPORTUNITIES
- E-commerce prospects limited, as consumers value in-store expertise
- Sustainability concerns will hamper demand for fertiliser
- CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2017-2022
- Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Gardening: % Value 2018-2022
- Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
- Table 14 Distribution of Gardening by Format: % Value 2017-2022
- Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
- HOME FURNISHINGS IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Price pressures dampen demand for home furnishings
- Move to smaller urban housing drives sales of multifunctional furniture
- Barbecues grows due to the importance of gardening
- PROSPECTS AND OPPORTUNITIES
- Demand for home furnishings expected to grow over the forecast period
- Marriage season set to drive sales of furniture
- Online sales will be limited by a lack of trust
- CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2017-2022
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
- Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
- Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
- HOME IMPROVEMENT IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Hand tools and home paint limit decline for home improvement
- Growth in decorative paint fuelled by the desire for beautification
- Wall tiles and floor tiles see growth between 2019 and 2022
- PROSPECTS AND OPPORTUNITIES
- E-commerce will continue to gain share over the forecast period
- Price pressures will drive only modest growth in home improvement
- CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2017-2022
- Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
- Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
- Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
- Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
- HOMEWARES IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Demand for homewares declines at constant 2022 prices
- High prices lead consumers to limit the quantity purchased
- Launch of private label lines to leverage consumers’ price sensitivity
- PROSPECTS AND OPPORTUNITIES
- E-commerce expected to see further growth over the forecast period
- Price pressures will drive sales of inexpensive homewares
- CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2017-2022
- Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
- Table 34 Sales of Homewares by Material: % Value 2017-2022
- Table 35 NBO Company Shares of Homewares: % Value 2018-2022
- Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
- Table 37 Distribution of Homewares by Format: % Value 2017-2022
- Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
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