The home and garden industry in Switzerland experienced a decline in value sales (at constant prices) in 2022, compared to pre-pandemic levels. One of the primary reasons for this decline was the country's inflation rate, which stood at around 2.8%, while Switzerland typically experiences an inflation rate below 1%. This inflation rate increase led to a decrease in consumer spending, particularly on non-essential items, such as home and garden products.
Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Home and Garden market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home and Garden in Switzerland
Euromonitor International
May 2023
List Of Contents And Tables
HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gardening power tools witnesses significant demand in 2022
Rising demand for pots and planters due to limited space in urban areas
Indoor plants preferred by consumers for their convenience
PROSPECTS AND OPPORTUNITIES
Sustainable and eco-friendly products in demand in Switzerland
Robotic lawnmowers witnesses a boom in gardening
Continued development of retail e-commerce
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2017-2022
Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Gardening: % Value 2018-2022
Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
Table 14 Distribution of Gardening by Format: % Value 2017-2022
Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of home furnishings decline in 2022 due to inflation and constraints on consumer spending
Sofa beds witnesses a significant decline in 2022 in home furnishings
Compact fluorescent lamps (CFL), linear fluorescent lamps (LFL) and halogen lamps register declines in the lighting category
PROSPECTS AND OPPORTUNITIES
LED bulbs light the future of the lighting industry in Switzerland
Sustainability and eco-friendly products remain at the top of consumer preferences
Further development of retail e-commerce and distinctive in-store experiences
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2017-2022
Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
The home improvement industry benefits from increased demand in 2022
Decorative paint is preferred by consumers for home improvements
Hand tools witnesses a surge in demand in 2022
PROSPECTS AND OPPORTUNITIES
Sustainable and eco-friendly products gain popularity over the forecast period
The trend towards DIY projects continues over the forecast period as consumers seek to make savings and develop their skills
Despite growth in retail e-commerce, consumers still appreciate expert advice in specialist stores
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2017-2022
Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for homewares declines in 2022 due to minimalistic interior design trends
Decline in food storage due to change in consumer preferences towards sustainability
Sales contractions also seen in cookware and dinnerware in 2022
PROSPECTS AND OPPORTUNITIES
Growing demand for sustainable products in line with changing consumer preferences
Modern and minimalist designs increasingly in-vogue in homewares over the forecast period
Retail e-commerce benefits from convenience and competitive pricing
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2017-2022
Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
Table 34 Sales of Homewares by Material: % Value 2017-2022
Table 35 NBO Company Shares of Homewares: % Value 2018-2022
Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
Table 37 Distribution of Homewares by Format: % Value 2017-2022
Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027