Home and Garden in Sweden
In 2022, value sales of home and garden in Sweden experienced a marginal decline following the pandemic boom, although they remained higher than 2019 levels. As restrictions in Sweden gradually eased in 2022, many local consumers started to spend greater time outside of the home. Hence, the need to invest in the comfort and aesthetics of their homes was considered less of a priority compared to the previous two years.
Euromonitor International's Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home and Garden in Sweden
- Euromonitor International
- May 2023
- List Of Contents And Tables
- HOME AND GARDEN IN SWEDEN
- EXECUTIVE SUMMARY
- Home and garden in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2017-2022
- Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
- Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
- Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- GARDENING IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Marginal decline but gardening value sales remain above 2019 levels
- “Grow-your-own” edible plants is a new sustainability trend
- Some Swedes prepare their own fertiliser and use ethical pest control
- PROSPECTS AND OPPORTUNITIES
- Energy efficiency and self-sufficiency to be rising trends over forecast period
- Greater demand for products that reduce gardening time
- Quality and ease of gardening equipment is key
- CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2017-2022
- Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Gardening: % Value 2018-2022
- Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
- Table 14 Distribution of Gardening by Format: % Value 2017-2022
- Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
- HOME FURNISHINGS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Products with poor energy efficiency experience fall in sales
- Working and entertaining at home influence sales value
- LEDs continue to benefit from demand for energy-efficient light sources
- PROSPECTS AND OPPORTUNITIES
- Sustainability to receive greater attention
- Inexpensive ways to elevate a space will see a rise in demand
- Flexible furniture will be important in restricted living spaces
- CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2017-2022
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
- Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
- Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
- HOME IMPROVEMENT IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Greater resumption of renovation projects positively impacts growth
- Demand for power tools increases due to rising costs of hired labour
- Further growth for carpets as energy prices increase in Sweden
- PROSPECTS AND OPPORTUNITIES
- Subdued performance for home improvement over forecast period
- Growth of bathroom and sanitaryware to stabilise but remain weak
- Players to consider sustainability as a business strategy
- CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2017-2022
- Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
- Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
- Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
- Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
- HOMEWARES IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Marginal sales drop for homewares in 2022 following pandemic boom
- Durability is key for homewares
- Sustainability to focus on end-of-life products
- PROSPECTS AND OPPORTUNITIES
- Dining growth to stabilise over forecast period
- Rising prices of food to positively impact kitchenware
- Consumers search for functional and space-saving homewares
- CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2017-2022
- Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
- Table 34 Sales of Homewares by Material: % Value 2017-2022
- Table 35 NBO Company Shares of Homewares: % Value 2018-2022
- Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
- Table 37 Distribution of Homewares by Format: % Value 2017-2022
- Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook