Home and Garden in Malaysia

Home and Garden in Malaysia

Upon the outbreak of COVID-19 in March 2020, manufacturers and retailers were unprepared to cope with the first lockdown restrictions which included mandatory store closures nationwide for non-essential channels. With many players having little to no e-commerce presence, this resulted in zero sales for a significant number of businesses during this time. However, upon the second nationwide lockdown in early 2021, businesses and brands had adapted with both large and small retailers venturing int...

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in Malaysia
Euromonitor International
June 2022
List Of Contents And Tables
HOME AND GARDEN IN MALAYSIA
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 crisis helps gardening gain traction in urban areas
Rising share for unbranded products and e-commerce as consumers seek affordability and special deals
Local player retains lead as Ikano Corp slips to fourth place
PROSPECTS AND OPPORTUNITIES
Lasting trend towards homegrown vegetables in urban areas
Convenience and pricing to remain key to consumer purchasing decisions
E-commerce to continue gaining share thanks to convenience and value for money offers
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2016-2021
Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Gardening: % Value 2017-2021
Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
Table 13 Distribution of Gardening by Format: % Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales hit by project postponements and festival lockdown with home office and storage furniture being the only categories to benefit
Mattress rental and cleaning services continue to develop thanks to increased hygiene-consciousness
Ikano Corp extends lead thanks to wide range and affordable prices
PROSPECTS AND OPPORTUNITIES
Permanent working from home shift is expected to influence further home furnishings demand
Economic consequences of pandemic to undermine demand
As e-commerce continues to rise in popularity, a multi-channel approach is likely to be key to success
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2016-2021
Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Postponement of projects undermines demand in home improvement, though some begin their own DIY activities
HOMA continues to be popular upon opening of mobile showroom
White Horse retains lead, whilst Nippon Paint gains share thanks to desire for range with antibacterial, child-safe properties
PROSPECTS AND OPPORTUNITIES
Poor performance of property market to undermine demand, though growing trend for DIY will mitigate this
Mr. DIY to expand store network in more rural areas with Mr. DIY Express branches
Potential for development of smart lighting thanks to robust finances amongst more affluent consumers
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2016-2021
Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise in home cooking and at-home dining continues to support category sales
Tupperware retains lead although Zebra Kitchenware narrows the gap
Significant shift to e-commerce continues, despite desire for quality outranking price
PROSPECTS AND OPPORTUNITIES
Economic uncertainty could maintain popularity of cooking at home and continue to boost stove-top cookware sales
Potential for upmarket trend despite challenging economic conditions
E-commerce trend expected to stick in homewares
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2016-2021
Table 32 Sales of Homewares by Category: % Value Growth 2016-2021
Table 33 Sales of Homewares by Material: % Value 2016-2021
Table 34 NBO Company Shares of Homewares: % Value 2017-2021
Table 35 LBN Brand Shares of Homewares: % Value 2018-2021
Table 36 Distribution of Homewares by Format: % Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: Value 2021-2026
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

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