Home Care in New Zealand
In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary removal of excise duty on petrol in July, and extreme weather events causing infrastructure challenges contributed to the upward pressure on unit prices. The impact of rising prices on value sales varied across home care categories due to changing cons...
Euromonitor International's Home Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in New Zealand
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive unit price growth, impacting consumers in the midst of a cost-of-living crunch
- Ecostore's 'No Laundry Day' initiative
- Persil maintains leadership, facing heightened competition
- PROSPECTS AND OPPORTUNITIES
- Anticipated moderation in value sales growth over the forecast period
- Private label opportunities amidst cost-of-living pressures
- Henkel's acquisition of Earthwise set to intensify competition with Ecostore
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive unit price growth amidst consumer cost-of-living crunch
- Easing of COVID-19 restrictions spurs decrease in demand
- Persil maintains leadership position amidst intensifying competition
- PROSPECTS AND OPPORTUNITIES
- Anticipated moderation in value sales growth over the forecast period
- Cost-of-living pressures pave the way for private label growth opportunities
- Henkel's acquisition of Earthwise sets stage for increased competition with Ecostore
- CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Easing of COVID-19 restrictions reshapes consumer behaviour
- Inflationary pressures propel unit price growth in surface care
- Sustainability at the forefront of consumer decision-making
- PROSPECTS AND OPPORTUNITIES
- Anticipated moderation in value sales growth over the forecast period
- Cost-of-living pressures opening avenues for private label growth
- Henkel's acquisition of Earthwise intensifies competition in home care
- CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive unit price growth
- Easing of COVID-19 restrictions alters consumer behaviour
- Janola maintains dominance
- PROSPECTS AND OPPORTUNITIES
- Anticipated moderation in value sales growth
- Cost-of-living pressures present private label growth opportunities
- Challenges for bleach: Lack of green alignment and cannibalisation from other categories
- CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive unit price growth
- Easing of COVID-19 restrictions impacts consumer behaviour
- Environmental concerns shape category dynamics
- PROSPECTS AND OPPORTUNITIES
- Anticipated easing of value sales growth
- Cost-of-living pressures: Opportunities for private label growth
- Henkel's acquisition of Earthwise and intensified competition
- CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive unit price growth
- Easing of COVID-19 restrictions impacts polishes, especially shoe polishes
- Fragmented category leadership: SC Johnson & Son
- PROSPECTS AND OPPORTUNITIES
- Impact of inflation and supply chain disruptions on sales growth
- Housing construction growth as a catalyst for polishes prospects
- Economic recovery's role in shaping polishes prospects
- CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Easing of COVID-19 restrictions impact on demand
- Inflationary pressures drive strong value sales growth
- Challenges in car air fresheners
- PROSPECTS AND OPPORTUNITIES
- Anticipated stabilisation of unit price growth
- Sustainability and green trends in air care
- Candle air fresheners and economic recovery
- CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Warmer weather impact on demand
- Inflationary pressures and unit price growth
- SC Johnson & Son maintains leadership despite growing competition
- PROSPECTS AND OPPORTUNITIES
- Continued impact of warm weather
- Stabilising value sales growth
- Growth opportunities for private label
- CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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