Home Care in the United Kingdom

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	67 Pages	Euromonitor International	February, 2024	EP18576002

Best Price Guarantee
Price	from $2,650
Length	67 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18576002

Home Care in the United Kingdom

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ purchasing preferences. Laundry care, dishwashing and air care were the strongest performers during the...

Euromonitor International's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in the United Kingdom
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2018-2023
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2018-2023; Table 3 Sales of Home Care by Category: % Value Growth 2018-2023; Table 4 NBO Company Shares of Home Care: % Value 2019-2023; Table 5 LBN Brand Shares of Home Care: % Value 2020-2023; Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023; Table 7 Distribution of Home Care by Format: % Value 2018-2023; Table 8 Distribution of Home Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Home Care by Category: Value 2023-2028; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another year of positive performance by laundry care, driven by continued growing mobility in the UK
Discounters and private label growing in popularity: Tablet formats and scent boost growth in the category
PROSPECTS AND OPPORTUNITIES
Further innovation in laundry sheets expected during the forecast period
Distribution trends continue to evolve, as consumers continue to purchase laundry care online
Sustainability driving innovation in liquid tablet detergents for shorter cold wash cycles
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2018-2023; Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023; Table 14 Sales of Laundry Aids by Category: Value 2018-2023; Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023; Table 16 Sales of Laundry Detergents by Category: Value 2018-2023; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023; Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023; Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023; Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023; Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023; Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023; Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023; Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in 2023 driven by more dynamic automatic dishwashing
Dishwashing tablets remain the most popular format, but hand dishwashing continues to grow in 2023
Low enthusiasm for eating out owing to cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
Further penetration of dishwashers in the UK set to benefit automatic dishwashing tablets over the forecast period
Increasing popularity for distribution channels with subscription services and online sales increasing in popularity
Sustainability to drive growth in the forecast period
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2018-2023; Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023; Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023; Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023; Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive performance by surface care in 2023, with multipurpose products gaining traction
Home disinfectants experience significant declines in 2023
Private label makes gains owing to prolonged cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
Multipurpose products will continue to gain traction over the forecast period
Importance of sustainability and innovation within surface care
Retail e-commerce set to penetrate further over the forecast period
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2018-2023; Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023; Table 38 NBO Company Shares of Surface Care: % Value 2019-2023; Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023; Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for bleach continues to decline
Price increases for private label bleach reach record highs of over 90%
Lack of innovation and increasing sustainability concerns
PROSPECTS AND OPPORTUNITIES
Further declines in bleach expected in the forecast period
Sustainability concerns to impact bleach negatively
Distribution channels to remain relatively consolidated, as consumers increasingly shop online
CATEGORY DATA: Table 44 Sales of Bleach: Value 2018-2023; Table 45 Sales of Bleach: % Value Growth 2018-2023; Table 46 NBO Company Shares of Bleach: % Value 2019-2023; Table 47 LBN Brand Shares of Bleach: % Value 2020-2023; Table 48 Forecast Sales of Bleach: Value 2023-2028; Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another year of strong retail volume declines for toilet care in 2023
Toilet care as worst performing category in home care
Private label appeals to price-sensitive consumers, shifting toilet care’s consolidated competitive landscape slightly
PROSPECTS AND OPPORTUNITIES
Toilet care to continue on declining trajectory as multipurpose products gain traction
Distribution trends to shift as consumers move online for their toilet care requirements
Unit price of toilet care to stabilise over the forecast period
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2018-2023; Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023; Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023; Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023; Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for polishes continues on declining trajectory
SC Johnson’s Kiwi brand disappears from UK shelves in 2023
Furniture polish sales continue to be hit by declining sales of furniture
PROSPECTS AND OPPORTUNITIES
Lack of innovation and trends in furniture and casual wear to impact category negatively over the forecast period
Distribution of polishes unlikely to see major changes over the forecast period
Unit prices set to increase gradually owing to higher production costs
CATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2018-2023; Table 57 Sales of Polishes by Category: % Value Growth 2018-2023; Table 58 NBO Company Shares of Polishes: % Value 2019-2023; Table 59 LBN Brand Shares of Polishes: % Value 2020-2023; Table 60 Forecast Sales of Polishes by Category: Value 2023-2028; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care remains a positive performer in 2023, supported by hybrid working and the health and wellness trend
Air care remains a consolidated competitive landscape, but private label continues to make gains
Overarching fragrance trend increases demand for air care
PROSPECTS AND OPPORTUNITIES
Air care will maintain positive performance over the forecast period
Private label to intensify competition in air care in the forecast period
Products with health and wellness claims to see increasing demand
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2018-2023; Table 63 Sales of Air Care by Category: % Value Growth 2018-2023; Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023; Table 65 NBO Company Shares of Air Care: % Value 2019-2023; Table 66 LBN Brand Shares of Air Care: % Value 2020-2023; Table 67 Forecast Sales of Air Care by Category: Value 2023-2028; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable demand for home insecticides in 2023, with little innovation
SC Johnson retains dominance
Unit price increases in line with inflation and high production costs
PROSPECTS AND OPPORTUNITIES
Stable demand for home insecticides expected over the forecast period
Further slow penetration by e-commerce, in line with market trends
Limited product innovation within home insecticides over the coming years
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2018-2023; Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023; Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023; Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023; Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028