Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pressures and price rises which pushed consumers towards smaller and cheaper packs. There is a strong presence of local players while distribution is shifting towards supermarkets and even e-commerce.
Euromonitor International's Home Care in Tanzania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Tanzania
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN TANZANIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for home care?
MARKET DATA
Table 1 Sales of Home Care by Category: Value 2018-2023
Table 2 Sales of Home Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Care: % Value 2019-2023
Table 4 LBN Brand Shares of Home Care: % Value 2020-2023
Table 5 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 6 Distribution of Home Care by Format: % Value 2018-2023
Table 7 Distribution of Home Care by Format and Category: % Value 2023
Table 8 Forecast Sales of Home Care by Category: Value 2023-2028
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
LAUNDRY CARE
2023 Developments
Prospects and Opportunities
Category Data
Table 10 Sales of Laundry Care by Category: Value 2018-2023
Table 11 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 12 Sales of Laundry Aids by Category: Value 2018-2023
Table 13 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Detergents by Category: Value 2018-2023
Table 15 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 17 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 18 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 19 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING
Table 20 Sales of Dishwashing by Category: Value 2018-2023
Table 21 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 23 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 24 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE
Table 26 Sales of Surface Care by Category: Value 2018-2023
Table 27 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Surface Care: % Value 2019-2023
Table 31 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 32 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 33 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH
Table 34 Sales of Bleach: Value 2018-2023
Table 35 Sales of Bleach: % Value Growth 2018-2023
Table 36 NBO Company Shares of Bleach: % Value 2019-2023
Table 37 LBN Brand Shares of Bleach: % Value 2020-2023
Table 38 Forecast Sales of Bleach: Value 2023-2028
Table 39 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE
Table 40 Sales of Toilet Care by Category: Value 2018-2023
Table 41 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 42 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 43 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 44 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES
Table 46 Sales of Polishes by Category: Value 2018-2023
Table 47 Sales of Polishes by Category: % Value Growth 2018-2023
Table 48 NBO Company Shares of Polishes: % Value 2019-2023
Table 49 LBN Brand Shares of Polishes: % Value 2020-2023
Table 50 Forecast Sales of Polishes by Category: Value 2023-2028
Table 51 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE
Table 52 Sales of Air Care by Category: Value 2018-2023
Table 53 Sales of Air Care by Category: % Value Growth 2018-2023
Table 54 NBO Company Shares of Air Care: % Value 2019-2023
Table 55 LBN Brand Shares of Air Care: % Value 2020-2023
Table 56 Forecast Sales of Air Care by Category: Value 2023-2028
Table 57 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES
Table 58 Sales of Home Insecticides by Category: Value 2018-2023
Table 59 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 61 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 62 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028