Home Care in Taiwan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	59 Pages	Euromonitor International	February, 2024	EP18575945

Best Price Guarantee
Price	from $2,650
Length	59 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18575945

Home Care in Taiwan

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Taiwan
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN TAIWAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2018-2023
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2018-2023; Table 3 Sales of Home Care by Category: % Value Growth 2018-2023; Table 4 NBO Company Shares of Home Care: % Value 2019-2023; Table 5 LBN Brand Shares of Home Care: % Value 2020-2023; Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023; Table 7 Distribution of Home Care by Format: % Value 2018-2023; Table 8 Distribution of Home Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Home Care by Category: Value 2023-2028; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises, multi-functional properties and deodorising products drive growth
Convenience leads liquid tablet detergent to post the strongest retail growth
Social media drives awareness with consumers regularly using online platforms
PROSPECTS AND OPPORTUNITIES
Antibacterial and antiviral features shape product innovations over the forecast period
International brands retain the lead, offering trusted, well-established goods
Consumption polarisation will continue on the laundry care landscape
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2018-2023; Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023; Table 14 Sales of Laundry Aids by Category: Value 2018-2023; Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023; Table 16 Sales of Laundry Detergents by Category: Value 2018-2023; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023; Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023; Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023; Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023; Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023; Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023; Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023; Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Antibacterial features drive sales, while players focus on innovations
The need for convenience drives a rising interest in automatic dishwashing tablets
Interest in heating and sterilisation drives growth in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Antibacterial features and natural ingredients shape product innovation
International players continue losing share as consumers reach for local offerings
E-commerce drives stronger growth as retailers invest in their digital presence
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2018-2023; Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023; Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023; Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023; Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail value growth driven by bathroom, kitchen and floor cleaners
Home care wipes post moderate growth due to steady sales of Farcent
Ease and convenience drive ongoing growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Positive retail value and volume growth driven by ongoing innovations
Domestic brands invest to gain share in surface care over the forecast period
Ongoing trends include antibacterial features and the use of baking soda
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2018-2023; Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023; Table 38 NBO Company Shares of Surface Care: % Value 2019-2023; Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023; Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach volume sales decline as the threat of COVID-19 reduces
Reducing the unpleasant odour could drive further sales in bleach
Use as a bathroom cleaner limits growth opportunities for bleach
PROSPECTS AND OPPORTUNITIES
Bleach showcases slower growth as consumers favour modern surface cleaners
Local players have a limited presence as international brands dominate
High share for private label in bleach as consumers appreciate low price-points
CATEGORY DATA: Table 44 Sales of Bleach: Value 2018-2023; Table 45 Sales of Bleach: % Value Growth 2018-2023; Table 46 NBO Company Shares of Bleach: % Value 2019-2023; Table 47 LBN Brand Shares of Bleach: % Value 2020-2023; Table 48 Forecast Sales of Bleach: Value 2023-2028; Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The humid climate drives ongoing retail volume growth for toilet care
Toilet liquid/foams registers positive growth as consumers consider the product effective
Concerns surrounding efficacy challenges sales of in-cistern devices
PROSPECTS AND OPPORTUNITIES
Players focus on eco-friendly options with natural ingredients to drive value growth
International and domestic players continue to have equal share of the landscape
Private label remain negligible among a wider offering of major brands
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2018-2023; Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023; Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023; Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023; Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value declines despite price rises, as consumers have a limited need for polish
Demand for furniture polish falls as consumers move away from traditional wood furniture
Shoe polish declines as consumers preference lightweight shoes
PROSPECTS AND OPPORTUNITIES
Consumers consider polish old-fashioned, leading to an ongoing decline
The strong position of SC Johnson & Son challenges the entry of new players
Lack of product launches and innovations leads to an ongoing decline
ATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2018-2023; Table 57 Sales of Polishes by Category: % Value Growth 2018-2023; Table 58 NBO Company Shares of Polishes: % Value 2019-2023; Table 59 LBN Brand Shares of Polishes: % Value 2020-2023; Table 60 Forecast Sales of Polishes by Category: Value 2023-2028; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail value and volume growth driven by the rising self-care trend
Liquid air freshers gain momentum as reed diffusers become home decorations
Car and candle air fresheners have barriers for growth as consumers question safety
PROSPECTS AND OPPORTUNITIES
Air care registers growth as players focus on scent innovations to gain ground
Affordable price points lead local brands to account for the majority of share
E-commerce gains ground as consumers continue to migrate to the online platform
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2018-2023; Table 63 Sales of Air Care by Category: % Value Growth 2018-2023; Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023; Table 65 NBO Company Shares of Air Care: % Value 2019-2023; Table 66 LBN Brand Shares of Air Care: % Value 2020-2023; Table 67 Forecast Sales of Air Care by Category: Value 2023-2028; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The humid climate supports positive retail volume growth in home insecticides
Spray/aerosol insecticides lead, with consumers appreciating instant results
High entry barriers lead to slow growth for other home insecticides
PROSPECTS AND OPPORTUNITIES
Home insecticides will drive stable growth, supported by hot and long summers
Local consumers appreciate domestic offerings, driving growth for local players
Traditional hardware stores offer a unique local retailing channel in Taiwan
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2018-2023; Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023; Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023; Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023; Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028