Home Care in Spain

Spain’s home care industry maintained steady growth in retail current value terms throughout 2024, despite facing challenges in volume across certain segments. Overall, retail value increased by mid-single digits, supported by price stabilisation aligning with the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron...

Euromonitor International's Home Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Care in Spain
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN SPAIN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Liquid detergents remains strong in laundry care in 2024
Private label leads competitive landscape
Eco and organic products see demand declining further in 2024 with sustainability innovation focused mainly on packaging
PROSPECTS AND OPPORTUNITIES
Scent boosters will continue to undermine demand for fabric softeners
Slow growth anticipated for e-commerce distribution channel
Persistent expansion for private label within laundry care while sustainable and natural products are set to gain ground
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hand dishwashing remains preferred method in Spain, while stand-up pouches prove popular
Stable competitive landscape for dishwashing in Spain as multinationals retain overall leadership in 2024
Strong investment in innovation for hand dishwashing further bolsters segment’s success
PROSPECTS AND OPPORTUNITIES
Private label set to gain greater market share during forecast period
Channel dynamics are expected to remain stable, with continued emphasis on offline distribution, as dishwashers become more prevalent across the country
Sustainability and efficacy will drive development
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2019-2024
Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multi-purpose cleaners drive category growth in 2024
Innovation driven by evolving fragrance preferences and concern for household pets
Decline in demand for impregnated wet wipes
PROSPECTS AND OPPORTUNITIES
Alternative and traditional cleaning methods and products to become more and more prevalent during forecast period
Private label will continue to strengthen its market position
New formats and formulas anticipated to enter the competition
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2019-2024
Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for bleach continues to rise in 2024
Bleach category is home to biggest share of private label within home care overall
Innovation focused on packaging and format
PROSPECTS AND OPPORTUNITIES
Demand anticipated to persist throughout the forecast period
Grocery retailers will maintain leadership within distribution channels
Increased focus on safe bleach usage as consumers become more informed
CATEGORY DATA
Table 44 Sales of Bleach: Value 2019-2024
Table 45 Sales of Bleach: % Value Growth 2019-2024
Table 46 NBO Company Shares of Bleach: % Value 2020-2024
Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
Table 48 Forecast Sales of Bleach: Value 2024-2029
Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rim blocks rises fastest within toilet care in 2024
Private label sees rapid rises in ITBs
Players increase investment in innovation to counteract the advance of private label
PROSPECTS AND OPPORTUNITIES
Growth in toilet care expected to be driven by rim blocks and liquids/foam
Private label will keep on growing within toilet care
E-commerce to see steady expansion throughout the forecast period, with sustainability coming into sharper focus
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2019-2024
Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Simplified cleaning habits continue to impact category growth
Competitive landscape sees little change in 2024
Limited innovation as polishes category hits maturity
PROSPECTS AND OPPORTUNITIES
Polishes set to see demand drops persist throughout forecast period
Grocery retailers will maintain leadership over distribution for polishes
Private label will continue to rise in polishes, though slower than in other home care categories
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2019-2024
Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Polishes: % Value 2020-2024
Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Candle air fresheners as fastest segment within air care in 2024
Fragrance premiumisation remains strong throughout category
Private label dominates spray/aerosol air fresheners
PROSPECTS AND OPPORTUNITIES
Candle air fresheners will rise robustly during forecast period
Further growth expected for e-commerce channel, while category products take on greater role in consumers’ lives and homes
Private label to see greater expansion within budget-friendly segments as sustainability becomes more important across all price points
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2019-2024
Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 65 NBO Company Shares of Air Care: % Value 2020-2024
Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Warmer weather propels demand for insecticides in Spain in 2024
Some retailers exclusively carry private label insecticides
Consumers increasingly seek out preventative products as players strive to innovate in new segments
PROSPECTS AND OPPORTUNITIES
Efficiency and sustainability will be key driving forces over the forecast period
Multi-purpose insecticides to go from strength to strength
Insecticide baits benefit from extended peak seasons and greater player investment in marketing
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2019-2024
Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

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