Home Care in South Korea

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	60 Pages	Euromonitor International	February, 2024	EP18575994

Best Price Guarantee
Price	from $2,650
Length	60 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18575994

Home Care in South Korea

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such as bacteria elimination, cleaning efficacy, g...

Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in South Korea
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2018-2023
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2018-2023; Table 3 Sales of Home Care by Category: % Value Growth 2018-2023; Table 4 NBO Company Shares of Home Care: % Value 2019-2023; Table 5 LBN Brand Shares of Home Care: % Value 2020-2023; Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023; Table 7 Distribution of Home Care by Format: % Value 2018-2023; Table 8 Distribution of Home Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Home Care by Category: Value 2023-2028; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Laundry care value growth due to inflation and premiumisation
Dryer sheets benefit from growing household penetration of dryers
Fragrance-led decisions are uppermost in consumers' minds
PROSPECTS AND OPPORTUNITIES
Laundry care to benefit from self-care and wellness trend
Emphasis on functionality as demands of indoor drying increase
Growing online sales to drive further engagement offline
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2018-2023; Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023; Table 14 Sales of Laundry Aids by Category: Value 2018-2023; Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023; Table 16 Sales of Laundry Detergents by Category: Value 2018-2023; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023; Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023; Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023; Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023; Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023; Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023; Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023; Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028; Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Automatic dishwashing propels category performance
Frosch holds a dominant position in automatic dishwashing
Hand dishwashing faces significant challenges
PROSPECTS AND OPPORTUNITIES
Hand dishwashing is expected to see a decline in both value and volume
Stronger demand for private label
Brands remain focused on sustainability initiatives
CATEGORY INDICATORS: Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 27 Sales of Dishwashing by Category: Value 2018-2023; Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023; Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023; Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023; Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028; Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surface care registers double-digit value growth
Time-saving innovations in surface care
LG Household & Health Care's Homestar maintains its leading position
PROSPECTS AND OPPORTUNITIES
Manufacturers prioritise specialisation over multi-purpose products
Landscape sees an increasing number of small players
CATEGORY DATA: Table 33 Sales of Surface Care by Category: Value 2018-2023; Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023; Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023; Table 37 NBO Company Shares of Surface Care: % Value 2019-2023; Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023; Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023; Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023; Table 41 Forecast Sales of Surface Care by Category: Value 2023-2028; Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach continues to record steady and moderate growth
Yuhan Rox maintains its strong position in bleach
PROSPECTS AND OPPORTUNITIES
Moderate growth anticipated for bleach
Sustainability initiatives on the rise
Bleach to adapt to eco-conscious consumers
CATEGORY DATA: Table 43 Sales of Bleach: Value 2018-2023; Table 44 Sales of Bleach: % Value Growth 2018-2023; Table 45 NBO Company Shares of Bleach: % Value 2019-2023; Table 46 LBN Brand Shares of Bleach: % Value 2020-2023; Table 47 Forecast Sales of Bleach: Value 2023-2028; Table 48 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic spurs increased focus on toilet care hygiene and product innovation
Rising tide of small brands as e-commerce surges post-pandemic
PROSPECTS AND OPPORTUNITIES
Toilet care is expected to register moderate growth
Disposable all-in-one toilet care expected to grow
CATEGORY DATA: Table 49 Sales of Toilet Care by Category: Value 2018-2023; Table 50 Sales of Toilet Care by Category: % Value Growth 2018-2023; Table 51 NBO Company Shares of Toilet Care: % Value 2019-2023; Table 52 LBN Brand Shares of Toilet Care: % Value 2020-2023; Table 53 Forecast Sales of Toilet Care by Category: Value 2023-2028; Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shoe polishes register weaker performance
Furniture polish embraces premiumisation
PROSPECTS AND OPPORTUNITIES
Less formal work attire poses challenges for shoe polish
Polishes category to contract in volume and value terms
CATEGORY DATA: Table 55 Sales of Polishes by Category: Value 2018-2023; Table 56 Sales of Polishes by Category: % Value Growth 2018-2023; Table 57 NBO Company Shares of Polishes: % Value 2019-2023; Table 58 LBN Brand Shares of Polishes: % Value 2020-2023; Table 59 Forecast Sales of Polishes by Category: Value 2023-2028; Table 60 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care records moderate value growth
Incense sticks and reed diffusers drive momentum in air care
PROSPECTS AND OPPORTUNITIES
Design becomes of greater importance in air care products
Car air fresheners support air care category
CATEGORY DATA: Table 61 Sales of Air Care by Category: Value 2018-2023; Table 62 Sales of Air Care by Category: % Value Growth 2018-2023; Table 63 Sales of Air Care by Fragrance: Value Ranking 2021-2023; Table 64 NBO Company Shares of Air Care: % Value 2019-2023; Table 65 LBN Brand Shares of Air Care: % Value 2020-2023; Table 66 Forecast Sales of Air Care by Category: Value 2023-2028; Table 67 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home insecticides witness decline in volume sales
Bedbug anxiety hits South Korea
Coway launches a new home insecticide spray service
PROSPECTS AND OPPORTUNITIES
Home insecticides expected to register decline
E-commerce to emerge as primary channel for home insecticides
Climate change likely to introduce new species of insects
CATEGORY DATA: Table 68 Sales of Home Insecticides by Category: Value 2018-2023; Table 69 Sales of Home Insecticides by Category: % Value Growth 2018-2023; Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023; Table 71 NBO Company Shares of Home Insecticides: % Value 2019-2023; Table 72 LBN Brand Shares of Home Insecticides: % Value 2020-2023; Table 73 Forecast Sales of Home Insecticides by Category: Value 2023-2028; Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028