Home Care in Saudi Arabia

The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, alongside the f...

Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Care in Saudi Arabia
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Laundry care sees sales supported by claims of superior efficacy in 2024
Consumers show rising interest in exclusive and long-lasting scents, while players invest more in concentrated liquid detergents
Fabric fresheners and private label expand
PROSPECTS AND OPPORTUNITIES
Forecast period will see more collaborations and sustainability initiatives within laundry care
Innovation driven by lifestyle trends as concentrated liquid detergents expands further
Consumers to show greater interest in local brands, while e-commerce goes from strength to strength
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Automatic dishwashing rises in response to urbanisation and busy lifestyles
Multinationals lead category, while automatic dishwashing tablets continue to be preferred product format in automatic dishwashing
Hand dishwashing liquids sees sustained demand
PROSPECTS AND OPPORTUNITIES
Innovation will sustain local preference for hand dishwashing
Economic and demographic changes to drive growth in automatic dishwashing
Intensified competition amid rising consumer awareness
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2019-2024
Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cleaning wipes hold high appeal thanks to offer of convenience
Multinational brands continue to lead surface care, while standard floor cleaners benefits from increased innovation
Multi-purpose cleaners hold highest share
PROSPECTS AND OPPORTUNITIES
Innovation will drive further growth for all purpose wipes over the forecast period
Promotions to propel volume sales
Advances expected within standard floor cleaners and growth projected for local brands and private label players
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2019-2024
Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleach enjoys enduring appeal in Saudi Arabia
Younger consumers opt for surface care products over bleach, while Clorox maintains leadership in 2024
Price, size and promotion strategies help to sustain sales
PROSPECTS AND OPPORTUNITIES
Bleach faces challenges in terms of sustainability and cross-category competition
Packaging innovations offer potential for category expansion
Promotions and accessibility to remain key drivers of growth
CATEGORY DATA
Table 44 Sales of Bleach: Value 2019-2024
Table 45 Sales of Bleach: % Value Growth 2019-2024
Table 46 NBO Company Shares of Bleach: % Value 2020-2024
Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
Table 48 Forecast Sales of Bleach: Value 2024-2029
Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
In-cistern devices hold limited but growing appeal
Harpic remains leading player, while rim blocks sees rising demand through promotions and variety
Liquids/foam dominates category with multifunctional benefits
PROSPECTS AND OPPORTUNITIES
Rim blocks set to expand further during forecast period
Increased investment for concentrated formulations, as e-commerce supports sales growth
Competition will intensify as more local players enter the fray
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2019-2024
Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Maintenance and preservation concerns drive growth in 2024
Metal polish benefits from enduring utility, while floor polishes faces rising competition
Shoe polish gains momentum as price promotions remain relevant for entire category
PROSPECTS AND OPPORTUNITIES
Floor polish faces threats to growth
Shoe polish holds potential for expansion as metal polish sees sustained demand
Overall category will continue to suffer from lack of innovation
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2019-2024
Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Polishes: % Value 2020-2024
Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urbanisation drives demand for air care products
International players lead, while candle air fresheners rise further in 2024
Spray/aerosol formats continue to dominate
PROSPECTS AND OPPORTUNITIES
Candle air fresheners set to expand amid broader category growth
Spray/aerosol formats will maintain strong appeal as traditional products rise
Demand for car air fresheners anticipated to rise, while e-commerce will help small, local players
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2019-2024
Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 65 NBO Company Shares of Air Care: % Value 2020-2024
Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited demand for electric insecticides in 2024
Spray/aerosol formats as firm favourites, while Raid and Pif Paf maintain overall category leadership
Powder insecticides offer some advantages
PROSPECTS AND OPPORTUNITIES
Electric insecticides set to struggle
Sprays and aerosols will continue to rise though regulations represent challenges across the home insecticides category
Potential remains within powder insecticides, while health concerns could see greater investment in natural formulations
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2019-2024
Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

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