Home Care in Russia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	68 Pages	Euromonitor International	February, 2022	EP16996203

Best Price Guarantee
Price	from $2,650
Length	68 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16996203

Home Care in Russia

Home care in Russia saw stagnating sales in volume terms in 2021, while rising unit prices helped the industry to record positive current value growth in this year. Many consumers were still spending more time at home than usual in 2021, given the continued presence of Coronavirus (COVID-19) in Russia, with hygiene and cleanliness still important issues. However, economic problems and, consequently, pressure on consumer purchasing power, which were already being seen prior to the pandemic, have...

Euromonitor International's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Russia
Euromonitor International
February 2022
List Of Contents And Tables
HOME CARE IN RUSSIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?: CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026; CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS: Table 1 Households 2016-2021
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2016-2021; Table 3 Sales of Home Care by Category: % Value Growth 2016-2021; Table 4 NBO Company Shares of Home Care: % Value 2017-2021; Table 5 LBN Brand Shares of Home Care: % Value 2018-2021; Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021; Table 7 Distribution of Home Care by Format: % Value 2016-2021; Table 8 Distribution of Home Care by Format and Category: % Value 2021; Table 9 Forecast Sales of Home Care by Category: Value 2021-2026; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic improves the laundry care performance
Laundry detergents continues to dominate laundry care sales
Procter & Gamble and Henkel the clear leaders in laundry care
PROSPECTS AND OPPORTUNITIES
Little or no growth expected in volume terms, but better performance than in the review period
Concentrated and liquid products will remain most dynamic in laundry detergents
Auxiliary products will have to compete with laundry detergents that are claimed to do their jobs
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2016-2021; Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021; Table 14 Sales of Laundry Aids by Category: Value 2016-2021; Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021; Table 16 Sales of Laundry Detergents by Category: Value 2016-2021; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021; Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021; Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021; Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021; Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021; Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021; Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021; Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Automatic tablets continues to record the most dynamic growth
Increasing trend towards green products, which now have comparable prices to regular brands in hand dishwashing
Strong presence of local companies in hand dishwashing, but Finish and Somat lead automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Dishwashing to record positive current value growth over the forecast period
Additives expected to be in favour
Consumers who can afford to will increasingly favour green and eco products
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2016-2021; Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021; Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021; Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021; Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surface care sees another good year in 2021, following the sales spike in 2020
Most task-specific cleaners also in demand during the pandemic
Multinationals losing share over the review period
PROSPECTS AND OPPORTUNITIES
Continued growth expected for surface care, albeit at more modest rates
Universality will continue to be in demand
While home care disinfectants will decline, sales will remain much higher than their pre-pandemic levels
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2016-2021; Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021; Table 38 NBO Company Shares of Surface Care: % Value 2017-2021; Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021; Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021 due to bleach’s disinfecting properties
Going green not that easy as such products tend not to include sodium hypochlorite
Ace losing share to private label over the review period
PROSPECTS AND OPPORTUNITIES
Not a bright future for what is seen as an old-fashioned product by many consumers
Private label likely to continue increasing its share
Innovations not expected in bleach
CATEGORY DATA: Table 44 Sales of Bleach: Value 2016-2021; Table 45 Sales of Bleach: % Value Growth 2016-2021; Table 46 NBO Company Shares of Bleach: % Value 2017-2021; Table 47 LBN Brand Shares of Bleach: % Value 2018-2021; Table 48 Forecast Sales of Bleach: Value 2021-2026; Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slightly better volume performance for toilet care during the pandemic
Rim liquids the biggest toilet care category
Leading multinationals increase their shares in toilet care
PROSPECTS AND OPPORTUNITIES
Toilet care to see modest volume growth rates over the forecast period
In-cistern devices to see the most dynamic growth
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2016-2021; Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021; Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021; Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021; Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category sales hit by products that no longer need polishing
Consumers increasingly prefer furniture and floors that are easier and cheaper to clean and maintain
Dominant furniture polish player SC Johnson leads overall polishes
PROSPECTS AND OPPORTUNITIES
Polishes to record a stagnating volume CAGR over the forecast period
Consumer lifestyle trends behind the continued decline in polishes
Sustainability may hold hope for shoe polish
CATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2016-2021; Table 57 Sales of Polishes by Category: % Value Growth 2016-2021; Table 58 NBO Company Shares of Polishes: % Value 2017-2021; Table 59 LBN Brand Shares of Polishes: % Value 2018-2021; Table 60 Forecast Sales of Polishes by Category: Value 2021-2026; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales of air care remain in decline in 2021
Switch to slow-release products, with antibacterial air care also in demand
Both global and local players active in air care
PROSPECTS AND OPPORTUNITIES
Stagnating volume CAGR expected for air car over the forecast period
Continued shift to slow-release products
Car air fresheners to pick up again slightly from 2022
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2016-2021; Table 63 Sales of Air Care by Category: % Value Growth 2016-2021; Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021; Table 65 NBO Company Shares of Air Care: % Value 2017-2021; Table 66 LBN Brand Shares of Air Care: % Value 2018-2021; Table 67 Forecast Sales of Air Care by Category: Value 2021-2026; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home insecticides volume sales decline in 2021, but remain high after the growth spike in 2020
Electric insecticides most dynamic
Strong presence of local players in home insecticides, led by Upeco
PROSPECTS AND OPPORTUNITIES
The weather will continue to play a major role in category performance
Local players will continue to account for the bulk of sales
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2016-2021; Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021; Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021; Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021; Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026