Home Care in Oman

Home care saw healthy growth in retail volume terms in 2024 with these products being widely available and affordable for the majority of consumers. In 2024, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. While global players still lead sales of home care, local players and private label are proving popular thanks to more competitive pricing.

Euromonitor International's Home Care in Oman market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.