Home Care in North Macedonia
Overall home care recorded robust current value growth in North Macedonia in 2023, mainly as result of the impact of inflation and substantial unit price rises. In terms of volume sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases.
Euromonitor International's Home Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in North Macedonia
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN NORTH MACEDONIA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value sales soar as volume stagnates in 2023
- Consumers shift towards compact variants
- New product launches continue apace as Procter & Gamble maintains leadership
- PROSPECTS AND OPPORTUNITIES
- Volume sales to rise as current value sales will slow down
- Liquid tablet detergents will drive overall growth thanks to new product launches
- Persistent decline forecast for bar and hand wash detergents
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Automatic dishwashing tablets sees rapid rises
- Dishwashing additives drives overall growth while consumers trade down
- Hand dishwashing sees further falls in 2023
- PROSPECTS AND OPPORTUNITIES
- Shrinking population to undermine volume growth
- Automatic dishwashing tablets and dishwashing additives to see rapid rise
- Waning demand for automatic dishwashing liquids
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2018-2023
- Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surface care sees decline in several subcategories
- Growth led by oven cleaners and descalers, with SC Johnson still leading overall category
- Decline for wash and wax floor cleaners, while BioActive introduces new products
- PROSPECTS AND OPPORTUNITIES
- Low growth forecast for overall surface care
- Standard floor cleaners to rise fastest
- Scouring agents will lag behind
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2018-2023
- Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bleach remains on its downward trajectory
- Lack of innovation leads to lack of interest in bleach
- Few players compete within bleach as Alkaloid leads
- PROSPECTS AND OPPORTUNITIES
- No hope forecast for bleach as eco-trends will accelerate
- Lack of activity to further fuel descent
- Alkaloid’s continued dominance will remain unchallenged, with current distribution trends continuing
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2018-2023
- Table 42 Sales of Bleach: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Bleach: % Value 2019-2023
- Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 45 Forecast Sales of Bleach: Value 2023-2028
- Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Growth supported by innovation, premiumisation, and e-commerce shift
- In-cistern devices drives growth
- Private label player expands through range of new launches, while The Bolton Group retains overall leadership
- PROSPECTS AND OPPORTUNITIES
- Growth patterns to continue
- In-cistern devices and rim liquids will remain ahead in terms of growth
- E-Commerce to see continued expansion
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2018-2023
- Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Economic woes prompt further falls for polishes
- Furniture and floor polishes fare better than the rest
- Shoe polish remains key driver of decline, while international players dominate overall polishes category
- PROSPECTS AND OPPORTUNITIES
- Demand for furniture polish will sustain future sales
- Construction and expanded spaces to drive demand for furniture polish, as consumers shift focus to eco-friendly products
- Persistent decline forecast for shoe polish
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2018-2023
- Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 55 NBO Company Shares of Polishes: % Value 2019-2023
- Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Air care falls in 2023 as prices rise
- Electric air fresheners leads current value growth
- Completive landscape remains stable
- PROSPECTS AND OPPORTUNITIES
- Air care faces difficult forecast period
- Electric air fresheners to lead volume growth, with candle air fresheners supported by health trends
- Car and gel air fresheners will suffer most, with health trends possible undermining growth more widely
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2018-2023
- Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Air Care: % Value 2019-2023
- Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Home insecticides falls in face of financial pressures and rising health and wellness trends
- Electric insecticides drives current value growth
- SC Johnson remains on top
- PROSPECTS AND OPPORTUNITIES
- Low growth anticipated for home insecticides
- Electric home insecticides will still lead growth
- Spray/aerosol insecticides suffers from saturation, and e-commerce sales set to rise
- CATEGORY DATA
- Table 65 Sales of Home Insecticides by Category: Value 2018-2023
- Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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