Home Care in Mexico

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	65 Pages	Euromonitor International	February, 2024	EP18576003

Best Price Guarantee
Price	from $2,650
Length	65 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18576003

Home Care in Mexico

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increase was slower than in the previous year. Growth was seen by both measures across all the main categories, with home insecticides performing particularly well. Home insecticides found an opportunity for growth due to the s...

Euromonitor International's Home Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Mexico
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN MEXICO
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2018-2023
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2018-2023; Table 3 Sales of Home Care by Category: % Value Growth 2018-2023; Table 4 NBO Company Shares of Home Care: % Value 2019-2023; Table 5 LBN Brand Shares of Home Care: % Value 2020-2023; Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023; Table 7 Distribution of Home Care by Format: % Value 2018-2023; Table 8 Distribution of Home Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Home Care by Category: Value 2023-2028; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Scents and segmentation are the leading trends in laundry care in 2023
Concentrated formulae offer cost-saving, while delivering an eco-friendly approach
Brands bet on multipurpose products
PROSPECTS AND OPPORTUNITIES
Liquid detergents will be increasingly popular, but new formats are also set to emerge, including sheets
Sustainability likely to be a driving force in the forecast period
Private label will play an increasingly important role
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2018-2023; Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023; Table 14 Sales of Laundry Aids by Category: Value 2018-2023; Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023; Table 16 Sales of Laundry Detergents by Category: Value 2018-2023; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023; Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023; Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023; Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023; Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023; Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023; Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023; Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Customers seek efficacy, as well as cost savings through products that last longer
Increasing usage occasions with new variants in hand dishwashing
Axion and Eficaz improve their positions through product development
PROSPECTS AND OPPORTUNITIES
Eco-friendly brands likely to attract consumers
Mexicans seem more willing to purchase and use dishwashers
Catering to Millennials will be important, as well as offering price promotions
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2018-2023; Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023; Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023; Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023; Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Disinfectant loses strength as a claim, while wellbeing is increasingly important
Brands bet on multipurpose products and econopacks
Smaller players compete for space in a highly consolidated landscape
PROSPECTS AND OPPORTUNITIES
Continued volume growth expected, as hygiene remains important to consumers
Sustainability set to remain a trend in both products and packaging
New channels in the spotlight
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2018-2023; Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023; Table 38 NBO Company Shares of Surface Care: % Value 2019-2023; Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023; Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth is maintained, but is hampered by the popularity of surface care products
New references contribute to growth in bleach
Cloralex maintains its lead, but private label plays an increasingly important role
PROSPECTS AND OPPORTUNITIES
Brands will need to emphasise customer education and eliminate stereotypes to maintain demand
Innovations likely to continue to be seen in bleach
New distribution channels will be in the spotlight
CATEGORY DATA: Table 44 Sales of Bleach: Value 2018-2023; Table 45 Sales of Bleach: % Value Growth 2018-2023; Table 46 NBO Company Shares of Bleach: % Value 2019-2023; Table 47 LBN Brand Shares of Bleach: % Value 2020-2023; Table 48 Forecast Sales of Bleach: Value 2023-2028; Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth, although toilet care remains a small category due to competition
New scents and improved formulae deliver a better experience
SC Johnson and Reckitt Benckiser dominate, despite increasing competition
PROSPECTS AND OPPORTUNITIES
Stable but modest volume growth expected, due to competition from other home care categories
Access to new products online, which may move into store-based retailers
The need to cater to Millennials with sustainable products and social networking
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2018-2023; Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023; Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023; Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023; Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shoe polish maintains solid growth due to normalisation of consumers’ lives
Increasing segmentation, with the offer of specialised products
E-commerce marketplaces sell new brands and increase price competition
PROSPECTS AND OPPORTUNITIES
Minimal volume growth expected in a mature category
Private label lines will have an increasingly important position on shelves
Eco-friendly brands set to attract customers
CATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2018-2023; Table 57 Sales of Polishes by Category: % Value Growth 2018-2023; Table 58 NBO Company Shares of Polishes: % Value 2019-2023; Table 59 LBN Brand Shares of Polishes: % Value 2020-2023; Table 60 Forecast Sales of Polishes by Category: Value 2023-2028; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players launch different formats to segment the consumer base
Brands add value to their products to attract different consumer groups
Price attractiveness is important to consumers in a difficult economic situation
PROSPECTS AND OPPORTUNITIES
Stable volume demand in air care over the forecast period
Private label likely to play an increasingly important role
Millennials will be an important consumer group to target in Mexico
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2018-2023; Table 63 Sales of Air Care by Category: % Value Growth 2018-2023; Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023; Table 65 NBO Company Shares of Air Care: % Value 2019-2023; Table 66 LBN Brand Shares of Air Care: % Value 2020-2023; Table 67 Forecast Sales of Air Care by Category: Value 2023-2028; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers continue to focus on hygiene in their living environment
Brands bet on natural ingredients and scents to differentiate and attract consumers
Brands focus on their efficacy against dengue-transmitting mosquitoes as cases rise
PROSPECTS AND OPPORTUNITIES
Innovation likely to come in the form of packaging improvements
Further eco-friendly brands likely to be launched and attract customers
High potential for retail e-commerce
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2018-2023; Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023; Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023; Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023; Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028