Home Care in Lithuania
Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed to delivering discounts and promotions to meet the need...
Euromonitor International's Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Lithuania
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN LITHUANIA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Price inflation slows in 2023
- Consumption of powder detergents and fabric softeners in decline
- Local brands are stepping up their game
- PROSPECTS AND OPPORTUNITIES
- Laundry care to face muted value growth
- Liquid detergents to take over lead from powder detergents
- Local brands expected to step up a gear
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising demand for automatic dishwashing breathes life into category
- Ongoing battle in automatic dishwashing
- Dishwashing additives are considered less essential
- PROSPECTS AND OPPORTUNITIES
- Automatic dishwashing to remain the star performer
- Expectation of low prices leaves limited opportunity for product innovation
- Dishwashing additives to face challenges
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2018-2023
- Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surface care faces stagnant volume sales
- Demand picks up for specialised surface cleaners
- Reckitt Benckiser maintains its lead
- PROSPECTS AND OPPORTUNITIES
- Slowdown is predicted in surface care
- Moving away from multi-purpose surface cleaners
- Gradual emergence of green brands in surface care
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2018-2023
- Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Lacklustre performance in bleach category
- Lower priced bleaches chip away at Procter & Gamble's Ace brand
- Strong competition from universal cleaners
- PROSPECTS AND OPPORTUNITIES
- Bleach faces a weaker performance
- Generics and local brands to gain ground
- Bleach challenged by less harmful alternatives
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2018-2023
- Table 42 Sales of Bleach: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Bleach: % Value 2019-2023
- Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 45 Forecast Sales of Bleach: Value 2023-2028
- Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care enjoys boost to volume sales
- Rim blocks and toilets liquids are the preferred choice
- Bref maintains its leading status with promotions and innovations
- PROSPECTS AND OPPORTUNITIES
- Toilet care to see growth moderate
- Private label likely to gain further traction
- Competition from surface care and bleach
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2018-2023
- Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Overall demand is stagnant for polishes
- Shoe polishes rise via footwear retailers
- Metal, floor and furniture polish remain niche
- PROSPECTS AND OPPORTUNITIES
- Muted performance for polishes
- Shoe polishes with specialist features to emerge
- Little change in the competitive landscape
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2018-2023
- Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 55 NBO Company Shares of Polishes: % Value 2019-2023
- Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Stagnant results for air care
- Liquid air fresheners outperform other products
- Multinationals maintain their clear lead in 2022
- PROSPECTS AND OPPORTUNITIES
- Trading up offers some value growth potential
- Major brands to assert their firm grip
- Private label likely to gain further value share
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2018-2023
- Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Air Care: % Value 2019-2023
- Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN LITHUANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Strong rebound in home insecticides
- Spray/aerosols is the preferred option
- Prices stabilise in 2023
- PROSPECTS AND OPPORTUNITIES
- Home insecticides to remain highly weather dependent
- International players to lead the category
- Limited opportunity for innovations
- CATEGORY DATA
- Table 65 Sales of Home Insecticides by Category: Value 2018-2023
- Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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