Home Care in Latvia

Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing reported the best performance, albeit...

Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Care in Latvia
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN LATVIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth is witnessed in laundry care
Liquids perform well amid transition away from powder detergents
Consumers shift to more intense scents in fabric softeners
PROSPECTS AND OPPORTUNITIES
Contraction in powder detergents will undermine progress in liquid laundry
Liquid detergents show promising growth
Eco-friendly choices to gain traction in laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Automatic dishwashing gains traction in Latvia
Tablets is the driving force in dishwashing products
Fairy continues to improve its position in dishwashing
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing to surpass value sales of hand dishwashing in 2029
Sustainability trend will fuel new product developments
All-in-one automatic dishwashing products to deliver added value
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2019-2024
Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surface care volumes stagnate as consumers rein in spending
Multi-purpose cleaners are clear winners in surface care
Colgate-Palmolive (Latvia) asserts lead in surface care
PROSPECTS AND OPPORTUNITIES
Muted sales outlook for surface care
Convenience and eco-friendly features appeal to affluent base
Scouring agents partly replaced by cleaning pastes
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2019-2024
Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and environmental factors weigh on bleach category
Ace has a dominant position in bleach
Low price gives bleach a competitive advantage
PROSPECTS AND OPPORTUNITIES
Bleach volume sales face ongoing decline
Ace will remain the popular brand choice
Supermarkets will continue to be the preferred distribution channel for bleach
CATEGORY DATA
Table 41 Sales of Bleach: Value 2019-2024
Table 42 Sales of Bleach: % Value Growth 2019-2024
Table 43 NBO Company Shares of Bleach: % Value 2020-2024
Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
Table 45 Forecast Sales of Bleach: Value 2024-2029
Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slump in toilet care volumes sales
Henkel Latvia leads with strong position in modern channel
Private label has good visibility
PROSPECTS AND OPPORTUNITIES
Weak outlook for toilet care
Competition between private label to intensify
Growing consumer interest in ITBs
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2019-2024
Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performance for polishes
SC Johnson & Son’s Kiwi brand exits market
Footwear specialists are a key channel for shoe polish
PROSPECTS AND OPPORTUNITIES
Challenging outlook as consumers reduce use of polishes
Greater fragmentation in competitive landscape
Opportunity for smaller players to break through
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2019-2024
Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Polishes: % Value 2020-2024
Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lacklustre performance for air care
Air Wick has a firm lead in air care
Limited use of candle air fresheners
PROSPECTS AND OPPORTUNITIES
Limited growth for mature air care category
Liquid air fresheners can inject some growth
Eco-friendly innovation supports retail value growth
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2019-2024
Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Air Care: % Value 2020-2024
Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN LATVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hot weather conditions dampen overall demand
Spray formats are widespread in home insecticides
Growth for electric insecticides as consumers preference convenience and safety
PROSPECTS AND OPPORTUNITIES
Category is dependent on weather patterns
Concentrated landscape in home insecticides
E-commerce offers an extensive selection of home insecticides
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2019-2024
Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

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