Home Care in Kazakhstan
The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains as changes in the positioning of production facilities. As such, most leading players abandoned the production and supply of products from Russia and instead began to import their branded products of their brands from Europe, Turkey and elsewhere. T...
Euromonitor International's Home Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Kazakhstan
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN KAZAKHSTAN
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Distribution of Home Care by Format: % Value 2018-2023
- Table 7 Distribution of Home Care by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- 2023 sees continued decline for laundry care
- Demand for liquid tablet detergents is falling sharply.
- Fabric softeners suffers waning interest
- PROSPECTS AND OPPORTUNITIES
- Laundry aids to see recovery to positive volume sales
- Carpet cleaners and fabric softeners to bounce back
- Amway offers growth opportunity for liquid tablet detergents
- CATEGORY INDICATORS
- Table 10 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 11 Sales of Laundry Care by Category: Value 2018-2023
- Table 12 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 13 Sales of Laundry Aids by Category: Value 2018-2023
- Table 14 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 15 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 16 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 19 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 23 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Dishwashing sees steady growth in volume and value terms
- Local brands expand
- Fairy leads dishwashing, stealing share from Somat
- PROSPECTS AND OPPORTUNITIES
- Innovation likely to be stymied by Russia/Ukraine war impact
- Competition will remain intense within automatic dishwashing, with eco-trends rising
- Rising demand for lighter and compact products in automatic dishwashing
- CATEGORY INDICATORS
- Table 25 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 26 Sales of Dishwashing by Category: Value 2018-2023
- Table 27 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 29 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 30 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surface care sees progress in 2023
- Procter & Gamble targets pet owners
- Sprays see popularity rise as Unilever remains ahead.
- PROSPECTS AND OPPORTUNITIES
- Problems with parallel market to persist
- International players will continue to dominate
- Russian brands to gain ground thanks for cost reasons
- CATEGORY DATA
- Table 32 Sales of Surface Care by Category: Value 2018-2023
- Table 33 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 35 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 36 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bleach records moderate growth in 2023
- Local brands in demand
- Innovation in bleach is limited
- PROSPECTS AND OPPORTUNITIES
- Bleach to enjoy continued demand
- Private label will see expansion
- Demand higher in rural areas
- CATEGORY DATA
- Table 38 Sales of Bleach: Value 2018-2023
- Table 39 Sales of Bleach: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Bleach: % Value 2019-2023
- Table 41 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 42 Forecast Sales of Bleach: Value 2023-2028
- Table 43 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet liquids/foam most popular products within toilet care
- Domestos remains leader overall
- ITBs continues dramatic decline in 2023
- PROSPECTS AND OPPORTUNITIES
- Toilet care will see continued demand and solid growth
- Competition between players set to intensify
- ITBs holds the potential for recovery
- CATEGORY DATA
- Table 44 Sales of Toilet Care by Category: Value 2018-2023
- Table 45 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 47 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 48 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Polishes sees persistent decline
- International brands rule competitive landscape
- Shoe polish sales stagnate
- PROSPECTS AND OPPORTUNITIES
- Furniture fashion dictates demand for polishes
- Growth potential in innovative care products for sports shoes
- Parallel imports to remain problematic
- CATEGORY DATA
- Table 50 Sales of Polishes by Category: Value 2018-2023
- Table 51 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Polishes: % Value 2019-2023
- Table 53 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 54 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 55 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- A bad year for air care
- Private label products make an entrance
- Glade loses market share
- PROSPECTS AND OPPORTUNITIES
- Volume sales growth to rebound
- International brands will retain leadership
- Innovation set to remain problematic
- CATEGORY DATA
- Table 56 Sales of Air Care by Category: Value 2018-2023
- Table 57 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Air Care: % Value 2019-2023
- Table 59 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 60 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 61 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Volume sales continue to rise in 2023
- Raid brand sees supply difficulties.
- Spray/aerosol insecticides remains most popular segment
- PROSPECTS AND OPPORTUNITIES
- Home insecticides to see further growth
- Private label to expand within the category
- Environmental trends to influence purchasing decisions
- CATEGORY DATA
- Table 62 Sales of Home Insecticides by Category: Value 2018-2023
- Table 63 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 64 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 65 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 66 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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