Home Care in Japan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	62 Pages	Euromonitor International	February, 2024	EP18575989

Best Price Guarantee
Price	from $2,650
Length	62 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18575989

Home Care in Japan

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified COVID-19 as a class 5 infection, which was a lower level of risk, and the same class as influenza, which made peo...

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Japan
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN JAPAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2018-2023
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2018-2023; Table 3 Sales of Home Care by Category: % Value Growth 2018-2023; Table 4 NBO Company Shares of Home Care: % Value 2019-2023; Table 5 LBN Brand Shares of Home Care: % Value 2020-2023; Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023; Table 7 Distribution of Home Care by Format: % Value 2018-2023; Table 8 Distribution of Home Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Home Care by Category: Value 2023-2028; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales increase thanks to price increases
Usage decreases, especially when it comes to lower priority items
The launch of a compact powder tablet detergent by Kao
PROSPECTS AND OPPORTUNITIES
Finding values that generate new needs
Sustainability increasingly rooted in products
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2018-2023; Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023; Table 14 Sales of Laundry Aids by Category: Value 2018-2023; Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023; Table 16 Sales of Laundry Detergents by Category: Value 2018-2023; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023; Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023; Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023; Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023; Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023; Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023; Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023; Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases push up value sales in 2023
Kao Corp and Procter & Gamble continue to stand as leaders
A slowdown in growth in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Washing dishes is a hated household chore
Sustainability activities
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2018-2023; Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023; Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023; Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023; Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Falling sales in most categories in volume and value terms
Demand continues to fall after the pandemic peak
Efforts to add value continue
PROSPECTS AND OPPORTUNITIES
Growing number of brands from mid-sized players
Opportunities for private label
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2018-2023; Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023; Table 38 NBO Company Shares of Surface Care: % Value 2019-2023; Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023; Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume and value declines continue
Price increases hit this traditional category
Haiter by Kao remains synonymous with bleach in Japan
PROSPECTS AND OPPORTUNITIES
A declining forecast
Products with chlorine bleach as an ingredient will continue to see demand
CATEGORY DATA: Table 44 Sales of Bleach: Value 2018-2023; Table 45 Sales of Bleach: % Value Growth 2018-2023; Table 46 NBO Company Shares of Bleach: % Value 2019-2023; Table 47 LBN Brand Shares of Bleach: % Value 2020-2023; Table 48 Forecast Sales of Bleach: Value 2023-2028; Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
COVID-19 reclassification and limited price increases lead to a drop in value sales
Long-lasting foam becomes a major trend in toilet care
While Kobayashi and Kao remain the leading companies, others are showing a greater presence
PROSPECTS AND OPPORTUNITIES
Holistic toilet care could lead to opportunities
Sustainability not yet embedded in toilet care
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2018-2023; Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023; Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023; Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023; Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
A return to the move away from floor polish
A brief rebound for shoe polish
Rinrei increases its presence in floor polish
PROSPECTS AND OPPORTUNITIES
Home as a sanctuary
Sustainability through long-term use of leather footwear, although opportunities limited
CATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2018-2023; Table 57 Sales of Polishes by Category: % Value Growth 2018-2023; Table 58 NBO Company Shares of Polishes: % Value 2019-2023; Table 59 LBN Brand Shares of Polishes: % Value 2020-2023; Table 60 Forecast Sales of Polishes by Category: Value 2023-2028; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 is another tough year for air care in Japan
ST Corp focuses on its Shoshu-Riki brand rather than Shaldan
Premiumisation continues in air care, with optimising sleep a focus
PROSPECTS AND OPPORTUNITIES
Cleverin’s failure shows the difficulties of treating the air
Potential through offering ways to visualise and handle indoor air quality
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2018-2023; Table 63 Sales of Air Care by Category: % Value Growth 2018-2023; Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023; Table 65 NBO Company Shares of Air Care: % Value 2019-2023; Table 66 LBN Brand Shares of Air Care: % Value 2020-2023; Table 67 Forecast Sales of Air Care by Category: Value 2023-2028; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing value sales despite a drop in sales volumes
A significant decline for insecticide coils
Earth Corp maintains its lead, followed by Dainihon Jochugiku Co Ltd
PROSPECTS AND OPPORTUNITIES
A move from killing to protection
Sustainability through extending the wear of clothes
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2018-2023; Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023; Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023; Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023; Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028