Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity among consumers.
Euromonitor International's Home Care in Iraq market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Iraq
Euromonitor International
February 2024
List Of Contents And Tables
HOME CARE IN IRAQ
EXECUTIVE SUMMARY
Home care in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for home care?
MARKET DATA
Table 1 Sales of Home Care by Category: Value 2018-2023
Table 2 Sales of Home Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Care: % Value 2019-2023
Table 4 LBN Brand Shares of Home Care: % Value 2020-2023
Table 5 Distribution of Home Care by Format: % Value 2018-2023
Table 6 Distribution of Home Care by Format and Category: % Value 2023
Table 7 Forecast Sales of Home Care by Category: Value 2023-2028
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
LAUNDRY CARE
2023 Developments
Prospects and Opportunities
Category Data
Table 9 Sales of Laundry Care by Category: Value 2018-2023
Table 10 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 11 Sales of Laundry Aids by Category: Value 2018-2023
Table 12 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 13 Sales of Laundry Detergents by Category: Value 2018-2023
Table 14 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 16 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 17 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 18 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING
Table 19 Sales of Dishwashing by Category: Value 2018-2023
Table 20 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 22 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 23 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE
Table 25 Sales of Surface Care by Category: Value 2018-2023
Table 26 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 27 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Surface Care: % Value 2019-2023
Table 30 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 31 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 32 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH
Table 33 Sales of Bleach: Value 2018-2023
Table 34 Sales of Bleach: % Value Growth 2018-2023
Table 35 NBO Company Shares of Bleach: % Value 2019-2023
Table 36 LBN Brand Shares of Bleach: % Value 2020-2023
Table 37 Forecast Sales of Bleach: Value 2023-2028
Table 38 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE
Table 39 Sales of Toilet Care by Category: Value 2018-2023
Table 40 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 42 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 43 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES
Table 45 Sales of Polishes by Category: Value 2018-2023
Table 46 Sales of Polishes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Polishes: % Value 2019-2023
Table 48 LBN Brand Shares of Polishes: % Value 2020-2023
Table 49 Forecast Sales of Polishes by Category: Value 2023-2028
Table 50 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE
Table 51 Sales of Air Care by Category: Value 2018-2023
Table 52 Sales of Air Care by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Air Care: % Value 2019-2023
Table 54 LBN Brand Shares of Air Care: % Value 2020-2023
Table 55 Forecast Sales of Air Care by Category: Value 2023-2028
Table 56 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES
Table 57 Sales of Home Insecticides by Category: Value 2018-2023
Table 58 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 60 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 61 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 62 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028