Home Care in Hungary
Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail volume decline for all categories bar home inse...
Euromonitor International's Home Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Hungary
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN HUNGARY
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Reduced spending power challenges sales for premium laundry care
- Innovations align with the rising sustainability trend to drive retail value growth
- Players focus on fabric softeners, however, volume sales suffer due to rising price points
- PROSPECTS AND OPPORTUNITIES
- Strong promotional activities to drive sales of liquid fabric softeners
- Laundry aids benefit from rising innovation, while spot and stain removers struggle
- The low-temperature washing trend is set to grow
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Automatic dishwashing records solid volume growth as Hungarians appreciate convenience
- Players launch energy-efficient products to appeal during a time of rising costs
- Eco-friendly products not tested on animals drive growth in dishwashing
- PROSPECTS AND OPPORTUNITIES
- Automatic dishwashing products drive retail value growth over the forecast period
- Growth for dishwashing additives, driven by ongoing promotional support
- Hand dishwashing faces long-term decline in Hungary
- CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Retail volume declines due to price pressure and slower interest in disinfectants
- High prices and a dip following COVID-19 leads to a deep decline in wet wipes
- Major players deliver a wide range of popular and innovative products
- PROSPECTS AND OPPORTUNITIES
- Multipurpose cleaners benefit from ongoing innovation, offering convenience
- Home care disinfectant declines as consumers look for gentler options
- Window/glass cleaners drive growth through natural compositions
- CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bleach loses appeal post-pandemic as consumers choose gentler cleaning products
- Despite rising price sensitivity, consumers prefer branded products
- E-commerce sales rise, while supermarkets and hypermarkets reduce availability
- PROSPECTS AND OPPORTUNITIES
- Further decline due to lower availability and rising competition
- The rising sustainability trend drives consumers away from bleach
- E-commerce bleach sales have strong growth potential
- CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales of toilet liquids/foam remains positive as toilet care tablets/powders lose appeal
- The competitive landscape intensifies in toilet care
- Supermarkets gain ground, offering a wide range of price options
- PROSPECTS AND OPPORTUNITIES
- An increase in natural compositions drives sales in toilet liquids/foam
- Rim liquids to suffer as rim blocks remain firm favourite
- The popularity of variety stores increase as cheaper prices boost sales
- CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Declining retail volume sales as high prices and lack of promotions hinder growth
- Floor and metal polishes decline as consumers turn to alternative products
- SC Johnson retains its lead, however, share is lost to more affordable options
- PROSPECTS AND OPPORTUNITIES
- Lack of innovation and rising competition impact sales
- Metal polish declines as shoe polish drives sales over the forecast period
- Products that use natural ingredients with recyclable packaging increase
- CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Candle air fresheners drive retail volume sales through affordable options
- Gel air fresheners record a significant volume decline as consumers favour other formats
- Multinationals lead with wide product portfolios and heavy investment
- PROSPECTS AND OPPORTUNITIES
- Positive growth driven by innovative scents and sustainable options
- Candle air fresheners benefit from an ongoing migration from other products
- Innovation and convenience drives sales of electric air fresheners
- CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN HUNGARY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers switch to affordable options during a time of rising price points
- Electric home insecticides record low-level value and volume growth
- SC Johnson Kft maintains its lead with the popular Raid brand
- PROSPECTS AND OPPORTUNITIES
- Growth driven by the improved economic situation and ongoing innovation
- Other home insecticides drive growth, as electric insecticides struggle
- Retail e-commerce set to grow as consumers appreciate convenience
- CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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