Home Care in Guatemala
Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a degree of economic uncertainty.
Euromonitor International's Home Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Guatemala
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN GUATEMALA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Modest volume growth in 2023
- Launch of Suavitel Apple Freshness in liquid fabric softeners
- Spot and stain removers perform strongly
- PROSPECTS AND OPPORTUNITIES
- Steady growth over forecast period
- Bar detergents continue to dominate
- Local brands and private label gain value share
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Gradual shift from bar to cream/paste format
- Colgate-Palmolive continues to dominate
- Xedex brand expands into hand dishwashing
- PROSPECTS AND OPPORTUNITIES
- Cream/paste poised to become dominant format in hand dishwashing
- Axion retains lead over the forecast period
- Greener products out of reach for most consumers
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2018-2023
- Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Muted volume growth
- Colgate-Palmolive launches Floral Sensation Fabuloso
- New Xedex line of products launched in surface care
- PROSPECTS AND OPPORTUNITIES
- Colgate-Palmolive continues to lead
- Other players also gain value share
- Increased segmentation within surface care
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2018-2023
- Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Steady demand for bleach
- Local brands remain strong
- Outbreak of dengue fever supports sales of bleach
- PROSPECTS AND OPPORTUNITIES
- Small local grocers continue to lead in bleach
- Bleach faces threat from alternative products such as surface and toilet care
- Private label gains further value share
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2018-2023
- Table 42 Sales of Bleach: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Bleach: % Value 2019-2023
- Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 45 Forecast Sales of Bleach: Value 2023-2028
- Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care affected by inflationary pressures
- Multinationals continue to dominate
- Higher prices limit growth opportunities in toilet care
- PROSPECTS AND OPPORTUNITIES
- Broader distribution needed to boost volume sales
- Continued differentiation to keep consumers engaged
- Potential for development of ecological toilet care
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2018-2023
- Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value sales driven by higher-income consumers
- Picasa leads polishes with the Shinola shoe polish brand
- Majority of retail polish sales are in modern retail channels
- PROSPECTS AND OPPORTUNITIES
- Local players retain lead
- More flexible cleaning products pose a threat
- Continued demand for shoe polish despite changing trends
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2018-2023
- Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 55 NBO Company Shares of Polishes: % Value 2019-2023
- Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy volume growth in 2023
- SC Johnson maintains clear leadership position in concentrated landscape
- SC Johnson launches new Glade Scented Gel Cube air freshener
- PROSPECTS AND OPPORTUNITIES
- Electric air fresheners register healthy volume growth over forecast period
- Private label gains value share
- New product launches over forecast period
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2018-2023
- Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Air Care: % Value 2019-2023
- Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN GUATEMALA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumer demand for home insecticides remains stable, despite higher prices
- SC Johnson retains strong lead
- Spray/aerosol insecticides still most popular format
- PROSPECTS AND OPPORTUNITIES
- Further growth projected for home insecticides
- SC Johnson continues to dominate
- More demand for greener home insecticides over forecast period
- CATEGORY DATA
- Table 65 Sales of Home Insecticides by Category: Value 2018-2023
- Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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