Home Care in Georgia
Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers has encouraged both to monitor retail prices and is driving pri...
Euromonitor International's Home Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Georgia
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN GEORGIA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Distribution of Home Care by Format: % Value 2018-2023
- Table 7 Distribution of Home Care by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Powder detergents remain the most popular choice
- Detergent tablets emerge and attract consumer interest
- Product developments focus on efficacy
- PROSPECTS AND OPPORTUNITIES
- Steady volume growth supported by growing appeal of liquid laundry detergents
- Price sensitivity will remain an issue as consumers economise
- Fabric softeners face robust growth
- CATEGORY INDICATORS
- Table 10 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 11 Sales of Laundry Care by Category: Value 2018-2023
- Table 12 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 13 Sales of Laundry Aids by Category: Value 2018-2023
- Table 14 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 15 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 16 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 19 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 23 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Dishwashing faces stable growth
- Automatic dishwashing records a number of new developments
- Georgians shop around for their favourite brands
- PROSPECTS AND OPPORTUNITIES
- Dishwashing to enjoy stable growth
- Price competition to remain intense
- Product developments are integral to category development
- CATEGORY INDICATORS
- Table 25 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 26 Sales of Dishwashing by Category: Value 2018-2023
- Table 27 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 29 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 30 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surface care sees robust volume growth
- Product development is integral to growth
- Growing threat from cheaper parallel imports
- PROSPECTS AND OPPORTUNITIES
- Strong growth prospects in surface care
- Surface care brands to deliver improved formulas
- Parallel imports to grow significantly
- CATEGORY DATA
- Table 32 Sales of Surface Care by Category: Value 2018-2023
- Table 33 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 36 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 37 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 38 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bleach is a traditional home care product
- Competition intensifies with surface care
- Health concerns taint the product's appeal
- PROSPECTS AND OPPORTUNITIES
- Bleach category to contract as consumers switch to surface care
- Modern retailing to stifle development of bleach
- Health concerns to hinder demand
- CATEGORY DATA
- Table 40 Sales of Bleach: Value 2018-2023
- Table 41 Sales of Bleach: % Value Growth 2018-2023
- Table 42 NBO Company Shares of Bleach: % Value 2019-2023
- Table 43 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 44 Forecast Sales of Bleach: Value 2023-2028
- Table 45 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care enjoys steady growth
- Flurry of new products in ITBs
- Threat of parallel imports impact toilet care
- PROSPECTS AND OPPORTUNITIES
- Toilet care to enjoy steady growth
- Product development to add value across toilet care
- Parallel imports are an ongoing threat
- CATEGORY DATA
- Table 46 Sales of Toilet Care by Category: Value 2018-2023
- Table 47 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 48 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 49 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 50 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demand for polishes remains robust post-pandemic
- Rising prices encourage Georgians to trade down
- Limited range of polishes hampers growth potential
- PROSPECTS AND OPPORTUNITIES
- Less mature categories face stronger growth prospects
- Promotions and discounts are an imperative in polishes
- Modern retailing expansion provides a means to grow sales
- CATEGORY DATA
- Table 52 Sales of Polishes by Category: Value 2018-2023
- Table 53 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 54 NBO Company Shares of Polishes: % Value 2019-2023
- Table 55 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 56 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 57 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Modern retailers give air care brands access to new consumer base
- Brands aim to improve the ambience of a room
- Multinational players retain their positions
- PROSPECTS AND OPPORTUNITIES
- Promising outlook for air care
- Modern retailers will support category growth
- Competitive landscape to heat up in air care
- CATEGORY DATA
- Table 58 Sales of Air Care by Category: Value 2018-2023
- Table 59 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 60 NBO Company Shares of Air Care: % Value 2019-2023
- Table 61 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 62 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 63 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN GEORGIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wider distribution supports sales of home insecticides
- Efficacy is shaping purchasing decisions
- Consumers remain quite loyal to brands
- PROSPECTS AND OPPORTUNITIES
- Home insecticides face stable performance
- Brands keen to deliver improved convenience and long-lasting protection
- Bulk of volume purchases will be in spray/aerosol format
- CATEGORY DATA
- Table 64 Sales of Home Insecticides by Category: Value 2018-2023
- Table 65 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 66 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 67 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 68 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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