Home Care in France
Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the end of 2021, consumption patterns have returned to tradit...
Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in France
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN FRANCE
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Financial pressures dictate market demand for laundry care in 2023
- Non-essential products struggle as consumers rationalise their spending
- Private label the big winner as price becomes a priority
- PROSPECTS AND OPPORTUNITIES
- Brighter prospects predicted for 2024 and beyond
- Detergent tablets set to cannibalise sales of laundry aids
- Opportunities remain for manufacturers and retailers despite the category's maturity
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Dishwashing sees mixed results
- Green and product innovation on the backfoot
- Refills gain momentum in 2023 but automatic dishwashing tablets the big winner
- PROSPECTS AND OPPORTUNITIES
- Automatic dishwashing tablets expected to remain a driving force of sales in an otherwise mature category
- Green brands set to make a comeback once inflation settles
- E-commerce still full of potential but supermarkets and hypermarkets likely to remain the main go-to channels
- CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value growth sustained by price rises as demand drops due to economic pressures
- Trend towards more traditional products carried by inflationary pressures
- Financial pressures benefit sales of private label products in 2023
- PROSPECTS AND OPPORTUNITIES
- Brighter outlook predicted from 2024 with signs of improvement in the economy
- Back-to-basics trend set to continue developing as health concerns grow
- E commerce likely to present further growth opportunities
- CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Decline in value due to Multi-purpose cleaners but
- Health and sustainability concerns limiting demand for bleach
- La Croix continues to dominate but private label providing stiff competition
- PROSPECTS AND OPPORTUNITIES
- Bleach sales expected to go down the drain due to negative image
- Competition from alternative surface care products set to pose a strong challenge to bleach sales
- Leading players are slowly phasing out bleach from their portfolios
- CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care sees a return to growth with sales benefiting from the perceived essential nature of these products
- Environmental concerns put on hold as consumers are forced to look for the best value
- Leading brands see mixed results in 2023 as competition from private label grows
- PROSPECTS AND OPPORTUNITIES
- Sales set to grow in line with the increasing number of households in France
- Tablets format showing potential but more education may be need on the benefits
- Sustainability likely to have a growing influence on sales
- CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales continue to spiral downwards as polishes lose their relevance in 2023
- Shoe polish losing its shine despite the rise of sports footwear
- Distribution landscape varies between the different products
- PROSPECTS AND OPPORTUNITIES
- Sales expected to continue falling as interest wanes
- Branded and multifunctional products expected to outperform private label basics
- Retailers expected to further reduce the shelf space provided for polishes
- CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Air care comes under pressure as consumers tighten their purse strings
- Candle air fresheners the standout category
- Multifunctional, natural and sustainable products continue to find an audience despite economic pressures
- PROSPECTS AND OPPORTUNITIES
- Slow recovery predicted for air care as the category continues to face several challenges
- Candle air fresheners set to be the standout category
- Retail landscape presents new opportunities for private label and smaller players
- CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN FRANCE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Hot weather, bed bugs and the EGAlim law influence sales in 2023
- Mixed performances seen across home insecticides
- Competitive landscape remains stable with SC Johnson dominating
- PROSPECTS AND OPPORTUNITIES
- Challenging outlook for home insecticides as health concerns rise
- Consumers expected to seek out more natural and sustainable solutions
- Home-made remedies could present competition
- CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook