The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months.
Euromonitor International's Home Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Ecuador
- Euromonitor International
- February 2025
- List Of Contents And Tables
- HOME CARE IN ECUADOR
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2019-2024
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Powder detergent continues to account for most value sales
- Laundry aids registers very healthy volume growth, supported by increasing private label offerings
- Little demand for more specialised laundry detergents
- PROSPECTS AND OPPORTUNITIES
- Lower value share for private label in laundry care
- Multifunctionality of powder detergents continues to support volume sales
- Gradual decline of bar detergents
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
- DISHWASHING IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy value growth in 2024
- Cream-based hand dishwashing continues to dominate
- Lava continues to dominate, though private label gaining
- PROSPECTS AND OPPORTUNITIES
- Hand dishwashing still dominates
- Private label gains further value share
- Affordable dishwashing bars gain further value share
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2019-2024
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2019-2024
- Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
- SURFACE CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Multi-purpose cleaners remain one of the best sellers
- Thriving panorama for private label
- Increasing offering of impregnated wipes
- PROSPECTS AND OPPORTUNITIES
- Further growth potential for niche offerings
- Versatility of powder detergent continues to dampen values sales with surface care
- Players look to differentiate through added benefits such as scent
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2019-2024
- Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
- BLEACH IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Fall in volume and value sales, with private label gaining
- Illicit sales remain substantial
- Clorox holds on to strong lead
- PROSPECTS AND OPPORTUNITIES
- Small sachets and gallon presentations appeal to price-sensitive consumers
- Chlorine in gel form way for players to differentiate
- Consumers migrate from bleach to laundry aids
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2019-2024
- Table 42 Sales of Bleach: % Value Growth 2019-2024
- Table 43 NBO Company Shares of Bleach: % Value 2020-2024
- Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 45 Forecast Sales of Bleach: Value 2024-2029
- Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
- TOILET CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Fall in volume sales in 2024
- SC Johnson only player investing in widescale promotion
- Home-made toilet cleaning solutions increasingly popular on social media
- PROSPECTS AND OPPORTUNITIES
- Scent key differentiator over forecast period
- Opportunities for private label in in-cistern devices
- Opportunity for local brands to adopt a green positioning
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2019-2024
- Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
- POLISHES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Muted picture in 2024
- Significant fall in volume sales for shoe polish
- Limited offering of private label
- PROSPECTS AND OPPORTUNITIES
- Uncertain future for polishes
- Leveraging social media to boost sales
- Little innovation as other more flexible cleaning products gain value share
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2019-2024
- Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 55 NBO Company Shares of Polishes: % Value 2020-2024
- Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
- AIR CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Air care thrives despite economic crisis
- Private label has significant footing in spray/aerosols air care
- Glade continues to dominate
- PROSPECTS AND OPPORTUNITIES
- More affordable brands in electric air fresheners could boost growth
- Space for further competition
- Increasing offerings of scented home care products in general could dampen value sales of air care
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2019-2024
- Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Air Care: % Value 2020-2024
- Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
- HOME INSECTICIDES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Widespread outbreak of dengue fever boosts value sales
- Consumers prioritise effectiveness
- Spray/aerosols most popular choice
- PROSPECTS AND OPPORTUNITIES
- Healthy growth projected for home insecticides
- Spray/aerosols continue to account for most value sales
- More demand for greener home insecticides over forecast period
- CATEGORY DATA
- Table 65 Sales of Home Insecticides by Category: Value 2019-2024
- Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook