Home Care in Dominican Republic
In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home insecticides and toilet care. High costs of living have led Dominica...
Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Dominican Republic
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN DOMINICAN REPUBLIC
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflation continues to impact purchasing behaviour
- Unilever Dominicana comes under growing pressure from cheaper alternatives
- Local brand Brillante seeks to connect with women via empowering messages
- PROSPECTS AND OPPORTUNITIES
- Consumers migrate towards liquid detergent format
- Micro-segmentation to gain momentum in laundry care
- Cuaba bar soap to remain a tried and tested favourite
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 20 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 21 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 22 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Shift back to eating out culture dampens dishwashing sales
- Antibacterial claims are less attractive in dishwashing
- Local brand Bolazul maintains strong lead in dishwashing
- PROSPECTS AND OPPORTUNITIES
- Consumer interest to rise for specialist dishwashing products
- Automatic dishwashing to gradually emerge
- Skincare claims to expand in hand dishwashing products
- CATEGORY INDICATORS
- Table 24 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 25 Sales of Dishwashing by Category: Value 2018-2023
- Table 26 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 28 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 29 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Home care disinfectants are losing appeal
- Long-lasting aromas and innovative fragrances stimulate growth
- Multi-purpose cleaners offer cost-savings amid high inflation
- PROSPECTS AND OPPORTUNITIES
- Home cleaning to remain top of mind for Dominicans in the post-pandemic period
- Products for cleaning specific surfaces expected to expand
- Environmentally-friendly products to gain traction
- CATEGORY DATA
- Table 31 Sales of Surface Care by Category: Value 2018-2023
- Table 32 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 34 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 35 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bleach performs well due to multi-purpose benefits
- Private label bolsters position in bleach
- Leading brands seek to differentiate by highlighting concentration levels
- PROSPECTS AND OPPORTUNITIES
- Effectiveness and affordability will sustain demand for bleach
- Bleach to see expansion of new fragrances and aromas
- Variety of bleaches for specific usage occasions
- CATEGORY DATA
- Table 37 Sales of Bleach: Value 2018-2023
- Table 38 Sales of Bleach: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Bleach: % Value 2019-2023
- Table 40 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 41 Forecast Sales of Bleach: Value 2023-2028
- Table 42 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care posts moderate growth
- Lower price formats gain relevance amid high inflation
- Multi-functionality of competing products impacts sales performance
- PROSPECTS AND OPPORTUNITIES
- Toilet liquid/foam care products to innovate with new compounds
- Consumers seek a balance between disinfectant properties and pleasant aromas
- Local brands have an opportunity to gain traction
- CATEGORY DATA
- Table 43 Sales of Toilet Care by Category: Value 2018-2023
- Table 44 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 46 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 47 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Floor polish faces a challenging scenario
- Furniture polish proves to be more resilient
- Brand Búfalo reaffirms its leadership with portfolio expansion
- PROSPECTS AND OPPORTUNITIES
- Further segmentation is expected in polishes
- Furniture polishes to go beyond just the shine
- Changing footwear trends among younger generations signals shift in product development
- CATEGORY DATA
- Table 49 Sales of Polishes by Category: Value 2018-2023
- Table 50 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Polishes: % Value 2019-2023
- Table 52 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 53 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 54 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers move away from spray air fresheners
- Global brands have a strong presence in air care
- Emerging brands show more dynamism in car air fresheners
- PROSPECTS AND OPPORTUNITIES
- Players to drive sales with seasonal products
- Niche products offer growth opportunities
- Electric air fresheners are an aspirational product
- CATEGORY DATA
- Table 55 Sales of Air Care by Category: Value 2018-2023
- Table 56 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Air Care: % Value 2019-2023
- Table 58 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 59 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 60 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN DOMINICAN REPUBLIC
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers migrate towards lower-priced home insecticide brands
- Dominican Republic shows a recurrence of dengue epidemic outbreaks
- Insecticides are increasingly turning towards compounds with less toxic characteristics
- PROSPECTS AND OPPORTUNITIES
- Natural geographical conditions favour the stability of home insecticides
- Opportunities for smaller businesses
- Pleasant aromas to become more common in home insecticides
- CATEGORY DATA
- Table 61 Sales of Home Insecticides by Category: Value 2018-2023
- Table 62 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 63 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 64 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 65 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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