Inflation began to stabilise during 2024 and as a result prices in most categories within home care registered a more moderate increase after the price hikes seen in the previous two years. Although Colombians continue to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played a key role in driving volume growth in these categories. Brand loyalt...
Euromonitor International's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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