Home Care in Colombia
In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand loyalty has weakened with consumers switching to other brands until they find one that giv...
Euromonitor International's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Colombia
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN COLOMBIA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Affordability and efficacy drive popularity of bar detergents
- Spot and stain removers face a sharp contraction
- Liquid detergents enjoy growing consumer appeal
- PROSPECTS AND OPPORTUNITIES
- Rising consumer confidence in private label
- Use of detergents extends outside of laundry care
- Sustainability claims and the price dilemma
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Hand dishwashing registers small volume recovery
- Solid hand dishwashing presentations lose relevance
- Automatic dishwashing is developing at a significant pace
- PROSPECTS AND OPPORTUNITIES
- Steady growth in hand dishwashing amid threats from laundry care detergents
- Convenience will drive growth in automatic dishwashing
- Low propensity to pay a premium for eco-friendly products
- CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Changing habits of consumers impacts demand
- Rising competition from multi-purpose laundry detergents
- Private label gains traction in kitchen cleaners
- PROSPECTS AND OPPORTUNITIES
- Further innovation expected from private label
- Consumers will shop around for the best price
- Gradual emergence of concentrated surface care products
- CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Solid performance for bleach despite maturity
- Private label is the preferred choice of Colombians
- Brands seek to differentiate on features and fragrances
- PROSPECTS AND OPPORTUNITIES
- Weak economic prospects are likely to benefit bleach category
- Products with more gentle ingredients to gain appeal
- Challenges ahead to generate value growth in bleach
- CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Some toilet care products are deemed as non-essential
- Hard discounters spearhead private label development in toilet care
- Limited advertising investment seen in toilet care
- PROSPECTS AND OPPORTUNITIES
- Slower performance is expected in toilet care
- Private label to expand rapidly
- Discounters to challenge supermarkets and hypermarkets
- CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Shoe polish shines amid overall decline in volume sales
- Search for convenience deters demand for floor polish
- Furniture polishes continue to see volume sales decline
- PROSPECTS AND OPPORTUNITIES
- Specialised products to drive shoe polish category
- Innovation in furniture polish may mitigate drop in volume sales
- Sales of metal polish to continue falling
- CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Price inflation curbs demand for air care
- Private label strengthens its position
- Aroma trends focus on enhancing the home living experience
- PROSPECTS AND OPPORTUNITIES
- Recovery is in sight for air care
- SC Johnson & Sons expected to maintain leadership
- Candle air care unlikely to recover
- CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Colombians prefer spray formats of home insecticides
- Promotional efforts employed by leading brands
- New innovative format launched by Industrias Katori SA
- PROSPECTS AND OPPORTUNITIES
- El Nino trend may elevate demand for home insecticides
- Challenges to the development of eco-friendly insecticides
- Private label to attract consumer's attention
- CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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