Home Care in China
In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted its COVID-19 restrictions, and consumers resumed outdoor activities, business trips, etc. Getting back to normal life in 2023 st...
Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in China
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN CHINA
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Distribution of Home Care by Format: % Value 2018-2023
- Table 7 Distribution of Home Care by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Laundry care category remains stable in 2023
- Segmented detergents and laundry aids remain popular
- Diversified product portfolios an advantage in a competitive market
- PROSPECTS AND OPPORTUNITIES
- Scented trend boosted by consumer consciousness and brand action
- Extra care for families with pets and children – a new and niche trend in laundry care
- CATEGORY INDICATORS
- Table 10 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 11 Sales of Laundry Care by Category: Value 2018-2023
- Table 12 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 13 Sales of Laundry Aids by Category: Value 2018-2023
- Table 14 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 15 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 16 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 19 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 23 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Flat growth for dishwashing in China as average unit price drops
- Liby leads growth in hand dishwashing
- PROSPECTS AND OPPORTUNITIES
- Growth in automatic dishwashing powders will slow
- Natural ingredient additives still in fashion for hand dishwashing products
- CATEGORY INDICATORS
- Table 25 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 26 Sales of Dishwashing by Category: Value 2018-2023
- Table 27 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 29 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 30 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Surface care sales maintain growth, driven by home care cleaning habits retained after COVID-19
- Disinfection and sterilisation become prominent functions in surface care product advertising
- Shanghai Johnson maintains the surface care market leader position
- PROSPECTS AND OPPORTUNITIES
- More diversified e-commerce channels and more intense price competition expected in different e-commerce channels
- The prevalence of the “lazy economy” is predicted to drive sales of surface care products which are more convenient and efficient
- CATEGORY DATA
- Table 32 Sales of Surface Care by Category: Value 2018-2023
- Table 33 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 36 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 37 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 38 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 39 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 40 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 41 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Domestic brands dominate sales of bleach
- The share of online purchases of bleach is increasing rapidly
- PROSPECTS AND OPPORTUNITIES
- Consumers are paying more attention to the ingredients of bleach
- The primary functions of bleach may gradually be replaced by other product categories in the future
- CATEGORY DATA
- Table 42 Sales of Bleach: Value 2018-2023
- Table 43 Sales of Bleach: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Bleach: % Value 2019-2023
- Table 45 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 46 Forecast Sales of Bleach: Value 2023-2028
- Table 47 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care products carry on growth momentum in 2023
- Mr Muscle maintains leading position
- PROSPECTS AND OPPORTUNITIES
- In-cistern devices favoured by Chinese consumers
- Multifunctional products may hamper growth in toilet liquids/foam
- CATEGORY DATA
- Table 48 Sales of Toilet Care by Category: Value 2018-2023
- Table 49 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 51 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 52 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 53 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Moderate value growth for polishes in China
- Concentration persists as profit margins decrease for polishes
- PROSPECTS AND OPPORTUNITIES
- Furniture polish to face declines as consumers shift from wooden furniture
- Floor polish forecast to see growth slow down
- CATEGORY DATA
- Table 54 Sales of Polishes by Category: Value 2018-2023
- Table 55 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 56 NBO Company Shares of Polishes: % Value 2019-2023
- Table 57 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 58 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 59 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Air care products are maintaining growth, but a challenge to recover to pre-pandemic levels
- The functionality of air care products has been prominently showcased in recent years
- PROSPECTS AND OPPORTUNITIES
- The rise of domestic fragrance brands is squeezing traditional air care brands
- Increased car sales may drive the growth of car air fresheners in the future
- Air care fragrance has been a crucial factor in attracting consumers, with traditional Chinese scents becoming particularly popular
- CATEGORY DATA
- Table 60 Sales of Air Care by Category: Value 2018-2023
- Table 61 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 62 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 63 NBO Company Shares of Air Care: % Value 2019-2023
- Table 64 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 65 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 66 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN CHINA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Decline in sales of home insecticides continues in 2023
- Electric insecticides see more growth than other subcategories
- PROSPECTS AND OPPORTUNITIES
- Personal care products may be a threat to home insecticides
- Fragmented competition set to carry on in home insecticides
- CATEGORY DATA
- Table 67 Sales of Home Insecticides by Category: Value 2018-2023
- Table 68 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 70 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 71 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 72 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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