Home Care in Cameroon
Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023.
Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Cameroon
- Euromonitor International
- March 2024
- List Of Contents And Tables
- HOME CARE IN CAMEROON
- EXECUTIVE SUMMARY
- The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Traditional formats and handwashing remain popular, with automatic laundry care mostly attributed to professional laundry services
- A dichotomy in automatic washing machines – professional laundry outlets flourish, as household demand remains modest
- Relatively new entrant Hoka Industrie continues to grow its share, while Capital Trading's Saba declines
- PROSPECTS AND OPPORTUNITIES
- Potentially optimistic outlook for automatic laundry care ahead
- Small pouch formats in handwash detergents will remain popular
- Powder laundry care detergents to maintain prevalence in Cameroon laundry care
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Hand dishwashing dominates in Cameroonian households
- Cheaper artisan liquid detergents aim to compete with the branded names
- Offline and traditional grocers' channels remain important for dishwashing
- PROSPECTS AND OPPORTUNITIES
- Booming growth in Cameroon's foodservice sector will help to drive demand for liquid dishwashing products
- Domestic players poised for further success in dishwashing, due to affordability and import-substitution policy
- Transitioning to liquid soap detergents: a safer and more effective approach to dishwashing
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2018-2023
- Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Multi-purpose cleaners attract attention due to cost-effectiveness and versatility
- Declining hygiene concerns and abundance of cleaning alternatives suppress sales in homecare disinfectants
- Urban expansion sparks growth opportunities for bathroom cleaners, midst local challenges
- PROSPECTS AND OPPORTUNITIES
- Untapped potential remains for surface care in Cameroon
- Hygiene awareness, product diversity, and domestic advancements set to support ongoing growth
- Supermarkets focus on contemporary surface care products
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2018-2023
- Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Small and affordable brands pose a share threat to leading La Croix
- Bleach remains a key component in laundry handwashing in Cameroon
- Bleach sold through formal channels continues to face competition from informal counterparts
- PROSPECTS AND OPPORTUNITIES
- Versatility and affordability of bleach set to support ongoing demand
- Growing demand for bleach as a cost-effective surface disinfectant
- Informal sales will continue to pose competition to bleach sold through formal channels
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2018-2023
- Table 42 Sales of Bleach: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Bleach: % Value 2019-2023
- Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 45 Forecast Sales of Bleach: Value 2023-2028
- Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Toilet care products continue to attract attention, in line with urbanisation
- Supermarkets cater to modern and niche demand products, such as toilet care
- Traditional cocktails of powdered bleach granules, water and handwash detergent, continue to prevail
- PROSPECTS AND OPPORTUNITIES
- Expansion of urban homes with modern toilets and water systems will support sales
- Competition from traditional toilet cleaning methods will continue
- Consumer education, advertising, and promotions needed to support growth
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2018-2023
- Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Shoe polish maintains dominance, furniture polish emerges, and floor polish remains uninteresting
- Students support the shoe polish industry in Cameroon
- Cameroon's import-substitution policy creates challenge for imported polishes
- PROSPECTS AND OPPORTUNITIES
- A glimmer of hope for furniture polish – embracing contemporary wooden furniture
- Traditional outlets focus on shoe polish, while supermarkets offer more modern polishes
- Kiwi set to face cannibalisation of share ahead
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2018-2023
- Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 55 NBO Company Shares of Polishes: % Value 2019-2023
- Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales in air care remain driven by the popularity of spray/aerosol air fresheners
- Gel air fresheners prove popular among car owners
- Economic hardship fuels illicit sales in air care
- PROSPECTS AND OPPORTUNITIES
- Key factors set to fuel growth in air care over the forecast period
- Emergence of electric air fresheners expected
- Introducing novel air fresheners to Cameroonian youth – specifically university students
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2018-2023
- Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Air Care: % Value 2019-2023
- Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Spray/aerosol insecticides remain the most popular format
- The ascendance of mosquito nets presents a challenge to home insecticides
- Consolidation mainly between big name brands
- PROSPECTS AND OPPORTUNITIES
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