Home Care in Bolivia

Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with some citizens struggling to access basic goods. Imported bra...

Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Care in Bolivia
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN BOLIVIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest volume growth in 2024
Leader Aceite launches several new products
Unilever looks to increase value share
PROSPECTS AND OPPORTUNITIES
Further fall in illicit sales
Larger pack sizes popular
Little focus on less popular offerings
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth in essential home care product
Relaunch of Ola brand, with lower price
Venado and Luri gain significant value share
PROSPECTS AND OPPORTUNITIES
Higher volume growth for automatic dishwashing, as well as more premium offerings in hand dishwashing
Fragrances key differentiator in hand dishwashing
Increasing focus on sustainability
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2019-2024
Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Locally manufactured brands perform better
Unilever makes strategic adjustments to manage different trading conditions
Alicorp offers wide differentiated portfolio
PROSPECTS AND OPPORTUNITIES
Continuing demand for products with disinfectant properties
Multi-purpose cleaners will continue to shape surface care
Value for money still key driver of sales
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2019-2024
Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimal volume growth in 2024
Narrow profit margins see some brands withdraw
Some differentiation in bleach
PROSPECTS AND OPPORTUNITIES
X5 brands benefits from reduced smuggling
Bleach faces threat from alternative products such as surface and toilet care
Continuing demand for bleach
CATEGORY DATA
Table 41 Sales of Bleach: Value 2019-2024
Table 42 Sales of Bleach: % Value Growth 2019-2024
Table 43 NBO Company Shares of Bleach: % Value 2020-2024
Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
Table 45 Forecast Sales of Bleach: Value 2024-2029
Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower volume growth, though still healthy in 2024
Some brands pull out and prioritise more profitable offerings
Price competition fierce in toilet care
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Continued differentiation to keep consumers engaged
Local brands innovate with larger, more cost-effective pack sizes
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2019-2024
Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Higher price riser for metal and shoe polishes
Multi Internacional maintains its lead
Local brands making an impact
PROSPECTS AND OPPORTUNITIES
Emerging shoe polish brand Santiago likely to gain value share
Locally manufactured brands gain value share
More flexible cleaning products pose a threat
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2019-2024
Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Polishes: % Value 2020-2024
Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Significant price rises dampen volume sales
Reduction in illicit sales
Reconfiguration of landscape, due to price hikes
PROSPECTS AND OPPORTUNITIES
Emerging brands gain value share over forecast period
More affordable brands in electric air fresheners boost growth
New product launches over forecast period
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2019-2024
Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Air Care: % Value 2020-2024
Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local brands make some gains
Boost for imported brands as illicit sales fall
Spray/aerosol insecticides still most popular format
PROSPECTS AND OPPORTUNITIES
Further stable growth projected for home insecticides
Local players gain further value share
More demand for greener home insecticides over forecast period
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2019-2024
Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

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