Home Care in Azerbaijan
While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain disruptions, high inflation and tightening monetary policy all had a dampening effect on home care. However, while inflation was still an issue, it eased somewhat, particularly later in the year. That being said, consumers were still highly price sensitive...
Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Azerbaijan
- Euromonitor International
- February 2024
- List Of Contents And Tables
- HOME CARE IN AZERBAIJAN
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2018-2023
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Significant volume decline in 2023
- Procter & Gamble holds on to strong lead
- Powder detergent still dominates
- PROSPECTS AND OPPORTUNITIES
- Liquid detergent performs strongly
- Value for money key driver of value sales
- Increased focus on sustainability
- CATEGORY INDICATORS
- Table 56 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 57 Sales of Laundry Care by Category: Value 2018-2023
- Table 58 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 59 Sales of Laundry Aids by Category: Value 2018-2023
- Table 60 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 61 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 62 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 63 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 64 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 65 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 66 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 67 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 68 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 69 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 70 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- DISHWASHING IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy volume growth for dishwashing in 2023
- Procter & Gamble still dominates hand dishwashing, though loses value share
- A new leader in automatic dishwashing
- PROSPECTS AND OPPORTUNITIES
- Automatic dishwashing performs strongly
- Increased penetration of Iranian and Turkish brands
- Increased focus on sustainability
- CATEGORY INDICATORS
- Table 11 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 12 Sales of Dishwashing by Category: Value 2018-2023
- Table 13 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 14 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 15 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 16 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
- SURFACE CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Minimal volume growth in 2023
- More affordable brands gain value share
- New product development focuses on improved formulas and convenient packaging
- PROSPECTS AND OPPORTUNITIES
- Multi-purpose cleaners remain popular
- Price discounts and the economising trend hampers value growth
- Gradual emergence of greener brands in surface care
- CATEGORY DATA
- Table 18 Sales of Surface Care by Category: Value 2018-2023
- Table 19 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 22 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 24 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 25 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
- BLEACH IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Muted constant value and volume growth in 2023
- New, local brand Oxy White performs strongly
- Bleach faces threat from alternative products such as surface and toilet care
- PROSPECTS AND OPPORTUNITIES
- Bleach registers decline over forecast period
- Value for money drives sales
- Older consumer base remains loyal
- CATEGORY DATA
- Table 26 Sales of Bleach: Value 2018-2023
- Table 27 Sales of Bleach: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Bleach: % Value 2019-2023
- Table 29 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 30 Forecast Sales of Bleach: Value 2023-2028
- Table 31 Forecast Sales of Bleach: % Value Growth 2023-2028
- TOILET CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy value and volume growth in 2023
- Domestos continues to lead, though loses value share
- Price competition remains fierce in toilet care
- PROSPECTS AND OPPORTUNITIES
- Value for money main driver of sales
- Continued innovation, supported by marketing campaigns
- Further development of greener toilet care
- CATEGORY DATA
- Table 32 Sales of Toilet Care by Category: Value 2018-2023
- Table 33 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 35 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 36 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 37 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
- POLISHES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Steep fall in volume sales in 2023
- Turkish brands maintain their leadership in shoe polish
- Floor polish negatively affected by new flooring types
- PROSPECTS AND OPPORTUNITIES
- Minimal constant value and volume growth over forecast period
- Manufacturers invest in other home care products, instead of polish
- Continued demand for shoe polish despite changing trends
- CATEGORY DATA
- Table 38 Sales of Polishes by Category: Value 2018-2023
- Table 39 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Polishes: % Value 2019-2023
- Table 41 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 42 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 43 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
- AIR CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fall in volume sales in 2023
- Glade loses top spot
- Spray/aerosol air fresheners hold the largest volume share
- PROSPECTS AND OPPORTUNITIES
- Healthy constant value growth over forecast period
- Electric air fresheners register healthy volume growth over forecast period
- Environmental and health concerns impact offerings in air care
- CATEGORY DATA
- Table 44 Sales of Air Care by Category: Value 2018-2023
- Table 45 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Air Care: % Value 2019-2023
- Table 47 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 48 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 49 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
- HOME INSECTICIDES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fall in value and volume sales in 2023
- Raid loses top spot
- Spray/aerosol insecticides dominate home insecticides despite concerns about safety
- PROSPECTS AND OPPORTUNITIES
- Outlook rosy over forecast period
- Electric insecticides grow strongly
- More demand for greener home insecticides over forecast period
- CATEGORY DATA
- Table 50 Sales of Home Insecticides by Category: Value 2018-2023
- Table 51 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 53 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 54 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 55 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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