Home Care in Argentina

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	62 Pages	Euromonitor International	February, 2025	EP19599764

Best Price Guarantee
Price	from $2,925
Length	62 Pages
Publisher	Euromonitor International
Published Date	February, 2025
SKU	EP19599764

In 2024, home care in Argentina experienced a significant retail volume decline, primarily driven by an economic recession, currency depreciation, and persistently high inflation. The new government that took office in December 2023 implemented a drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, some home care categories cont...

Euromonitor International's Home Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Argentina
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN ARGENTINA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2019-2024
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2019-2024; Table 3 Sales of Home Care by Category: % Value Growth 2019-2024; Table 4 NBO Company Shares of Home Care: % Value 2020-2024; Table 5 LBN Brand Shares of Home Care: % Value 2021-2024; Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024; Table 7 Distribution of Home Care by Format: % Value 2019-2024; Table 8 Distribution of Home Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Home Care by Category: Value 2024-2029; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers increasingly migrate from standard powder detergents to liquid formats
Leading brand innovations support the growth of standard liquid detergents
Unilever retains its lead with its well-established brands Skip, Ala and Granby
PROSPECTS AND OPPORTUNITIES
Concentrated formulas are expected to support retail value and the average unit price of fabric softeners
Dreamco is expected to perform well, becoming stronger competition for Unilever
Cost-effective, traditional laundry care ingredients are set to gain ground
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2019-2024; Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024; Table 14 Sales of Laundry Aids by Category: Value 2019-2024; Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024; Table 16 Sales of Laundry Detergents by Category: Value 2019-2024; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024; Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024; Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024; Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024; Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024; Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024; Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024; Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024; Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029; Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise of concentrated versions and the reduced consumption leads retail volume to fall
Automatic dishwashing tablets record retail volume growth despite a consumption decline for the category
Dreamco faces a challenge to maintain Magistral's shared leadership
PROSPECTS AND OPPORTUNITIES
Economic and sustainable benefits are set to support sales of concentrated hand dishwashing products
Sustainable concerns are expected to support sales of automatic dishwashing
Major constraints exist for further development of automatic dishwashing
CATEGORY INDICATORS: Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA: Table 28 Sales of Dishwashing by Category: Value 2019-2024; Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024; Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024; Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024; Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029; Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The economic crisis leads consumers to migrate to cheaper alternatives
Value-driven choices become key, as consumers look for affordability in 2024
Strong competition in surface care while Unilever de Argentina SA retains its lead
PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners is set to perform well, offering affordable versatility
Home care disinfectants and all-purpose cleaning wipes have a positive outlook
Refills are expected to account for the bulk of sales for surface cleaners
CATEGORY DATA: Table 34 Sales of Surface Care by Category: Value 2019-2024; Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024; Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024; Table 38 NBO Company Shares of Surface Care: % Value 2020-2024; Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024; Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024; Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024; Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029; Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and availability leads bleach to avoid a stronger retail volume fall
Versatility aids sales of liquid bleach above gel bleach formats
Ayudin retained its lead, having a strong association with the bleach category
PROSPECTS AND OPPORTUNITIES
Affordability, versatility and preventative health are expected to boost growth of bleach
Clorox transfers ownership of leading brand Ayudin, set to restructure the competitive landscape
Younger generations provide an opportunity for growth and innovation across the forecast period
CATEGORY DATA: Table 44 Sales of Bleach: Value 2019-2024; Table 45 Sales of Bleach: % Value Growth 2019-2024; Table 46 NBO Company Shares of Bleach: % Value 2020-2024; Table 47 LBN Brand Shares of Bleach: % Value 2021-2024; Table 48 Forecast Sales of Bleach: Value 2024-2029; Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fall in retail volume sales as consumers reach for affordable alternatives to toilet care
Import issues challenge the toilet care category throughout 2024
Pato maintains its leadership due to internal migration of SKUs and import shortages
PROSPECTS AND OPPORTUNITIES
Hybrid working should support steady demand of toilet care products across the forecast period
Easy-to-use formats and rising competition is expected to drive growth for toilet liquids/foam
In-cistern devices has strong potential for market growth across the forecast period
CATEGORY DATA: Table 50 Sales of Toilet Care by Category: Value 2019-2024; Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024; Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024; Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029; Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The economic crisis leads to a retail volume decline in all polish subcategories
Lifestyle changes lead to a reduced demand for polish products, further hampering sales
Limited brand presence leads SC Johnson & Son to maintain its strong lead in 2024
PROSPECTS AND OPPORTUNITIES
Ongoing lifestyle changes are expected to reduce the potential for polishes
Wipe-clean furniture that mimics the appearance of wood is expected to challenge ongoing sales
There is potential for brands to innovate within the shoe polish category
CATEGORY DATA: Table 56 Sales of Polishes by Category: Value 2019-2024; Table 57 Sales of Polishes by Category: % Value Growth 2019-2024; Table 58 NBO Company Shares of Polishes: % Value 2020-2024; Table 59 LBN Brand Shares of Polishes: % Value 2021-2024; Table 60 Forecast Sales of Polishes by Category: Value 2024-2029; Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
All air care products record a retail volume decline as consumers prioritise essentials
Air fresheners with disinfection qualities lose ground to fragrance varieties
SC Johnson leads with its brand Glade, which only faces strong competition in spray/aerosol air fresheners
PROSPECTS AND OPPORTUNITIES
Hybrid working practices are expected to support sales of spray/aerosol air fresheners
Government policies will discourage the use of cars, impacting sales of car air fresheners
Stylish devices are anticipated to drive growth and interest in electric air fresheners
CATEGORY DATA: Table 62 Sales of Air Care by Category: Value 2019-2024; Table 63 Sales of Air Care by Category: % Value Growth 2019-2024; Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024; Table 65 NBO Company Shares of Air Care: % Value 2020-2024; Table 66 LBN Brand Shares of Air Care: % Value 2021-2024; Table 67 Forecast Sales of Air Care by Category: Value 2024-2029; Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong retail volume growth as mosquito-borne infections rise in 2024
Local producers of spray/aerosol insecticides avoid further cost increases during 2024
SC Johnson retains its lead, with a lack of serious competition from other players
PROSPECTS AND OPPORTUNITIES
Consumers' awareness of mosquito-related diseases is expected to drive ongoing growth
Spray/aerosol formats is set to drive the home insecticides sector forward
Eco-concerns are not expected to negatively impact home insecticides
CATEGORY DATA: Table 69 Sales of Home Insecticides by Category: Value 2019-2024; Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024; Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024; Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024; Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024; Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029; Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029